Active Ride Shop has signed an agreement to integrate Virtual Piggy’s service, which will bring safe youth payment technology to its online store. Here’s more:

HERMOSA BEACH, Calif., Nov 20, 2012 (BUSINESS WIRE) — Virtual Piggy, Inc. VPIG +9.90% announced today that it has signed an agreement with Active Ride Shop, bringing its safe youth payments technology to their online store.

Virtual Piggy allows parents to set up a monthly allowance for their children and promotes financial management while empowering U21s to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by their parents.

Active is a major retailer in the action sport industry retailing clothing, footwear, skate and snow equipment from over 150 leading brands including; Nike, Hurley, Vans, Element, Volcom, Adidas, Oakley, Von Zipper, Burton and Billabong.

“We are excited to add Virtual Piggy to our ecommerce infrastructure,” said Alan Kaufman, eCommerce Manager at Active Ride Shop. “Our website is an integral part of our business operations and Virtual Piggy will enable our customers to safely make the purchases they want, while keeping parents in control.”

“Active Ride Shop is a great addition to our action sports offerings,” said Virtual Piggy Founder and CEO Dr. Jo Webber. “We expect their huge selection of quality skateboards, snowboards and apparel will be a big hit with our customers. 

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at:

About Active Ride Shop

Active Ride Shop has proudly served the North American skate community since 1999. Owned and operated by skateboarders for the benefit of all who skate. Active carries only the finest in footwear, apparel, skate goods and accessories.