Jerome Boulay, Sales Manager: 970-306-2517
Questions answered by Owner Klemens Branner
What are the biggest forces shaping the changes and developments you’ve made to your boards?
Our Shape Shack concept allows for so much experimentation and is playing a huge role in how we approach board design. We are continuing to work with legendary big mountain rider Johan Olofsson and guest shapers to perfect our board designs and bring innovative shapes to market. And of course having our factory located right in the heart of Colorado’s San Juan Mountain range contributes to the evolution of the line. With full control over our production, we can bring a board design from concept to reality in a matter of days and then walk right out the front door and ride it. Where better to build boards than in the very mountains they’re going to be ridden in?
To what degree are you emphasizing camber shape and core profiles in your lineup?
Friends don’t let friends ride camber! We have been 100% camber free since 2010 and not a single board in our lineup will have camber this year. All are flat underfoot with a mellow rocker on the tip and tail which varies by model. We’ve found that this rocker profile, along with our secret sauce of flex and sidecut, provides the ideal mix of playfulness and control. The idea that rockered boards can’t hold an edge on ice or firm snow is a myth, and Venture’s designs debunk that myth. As a big mountain focused company it’s important that our boards can throw down in the biggest terrain out there, and they do. The fact that the last two winners of the King of the Hill competition won while riding our rockered boards speaks volumes to that point.
Are you cooking up any new materials or construction techniques?
We can’t discuss specifics, but we continue to hone our splitboard production techniques to create the tightest fitting splitboards on the market. That’s what’s responsible for the “solid board feel” we’re known for.
What themes are you seeing for graphics?
We’re sticking with the theme of snow, working with artist Dorn Roberts and using one of Wilson “Snowflake” Bentley’s photos of an actual snow crystal. After all snow is what it’s all about for us, isn’t it?