Vans & In4mation Launch Super, Uber Limited Edition Half Cab

Press Release

August 19 2008
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August 19, 2008, Honolulu, HI – Hawaii’s In4mation is at it again! In4mation, the undisputed king of collabs, have teamed up with skate footwear heavyweight Vans to unleash a new take on a classic with the Vans by In4mation denim/hounds tooth Half Cab!

The Vans Half Cab is a legend among skate shoes and was Steve Caballero’s second signature shoe, originally released by Vans in 1991. Steve is a vertical skateboard pioneer, having invented many of the tricks that are standard today, including the Caballerial (fakie 360° ollie). The In4mation crew has been skating for decades, so it is with great respect that they merge the distinctive In4mation look with the Half Cab. With classic workman style updated for the sneakerhead, the Vans by In4mation Half Cab features a denim upper with hounds tooth accents as well as classic Vans touches like the original vulcanized waffle outsole. As the shoe is worn during skateboarding, the denim will breaks out to reveal more houndstooth beneath – a hidden layer of fabric – and the look of the shoe will change and evolve the more it is skated.
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This In4mation x Vans offering will be released on December, 12th and will be limited to just 500 pairs worldwide, available exclusively through the In4mation website and storefront located at:

1050 Ala Moana Blvd. B1 Bay 5+6
Honolulu, HI 96814

For more on In4mation, check out www.in4mants.com

ABOUT IN4MATION:
Based in Honolulu, HI, In4mation is island raised and city situated. Respecting our roots, while being committed to diversity and broadening horizons, In4mation embodies distinctive style, a strong aesthetic and adaptive nature. In4mation creates unique and innovative top-quality men’s and women’s apparel, accessories and hardgoods; seeking not to pander to the masses, but instead inspire those with a discerning eye. In4mation stays true to our family, both those we were born to and the ohana that has grown through our adventures in the world. The In4mation motto “I SHALL PROCEED…AND CONTINUE” serves as a reminder: follow your chosen path and keep moving forward!

Piney Kahn
piney@themilkmilk.com
Mobile: 503.260.8697
Office: 503.233.4388

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