The Orchard and VAS Partner Up On Digital Distribution

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August 13 2009
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Video Action Sports (VAS), the largest distributor of action sports films, has teamed up with The Orchard as its digital distribution partner to help expand the reach of its plethora of titles and improve marketing and promotion efforts of digital content. The Orchard is a full service business partner for entertainment companies and already has partnerships with companies like XBox and Verizon. Danny Grant, senior VP/general manager of VAS explains the partnership as distribution merger designed “to cover all the bases and maximize distribution.”

“Partnering with The Orchard is a way for us to instantly scale our digital distribution,” explains Grant. Although VAS already has partnerships with many distribution companies such as Apple [iTunes], Sony, and others, they felt adding additional outlets that are on the forefront of technological advancements could only help. “Maximize distribution- that’s our goal for any producer…to get as many eyeballs [as possible] on their products and create the revenue stream.”

With technology rapidly expanding and the ability to purchase videos straight to visual devices, the option to team up with The Orchard seemed fitting for VAS. In the press release Michael Lythcott, CEO of VAS Entertainment said “We have been excited to work with The Orchard since we discovered their capabilities in video marketing and distribution, and from what we knew of their technology, experience and relationships, it was clear they were the right choice for VAS.”

While the deal was just announced earlier today, VAS and The Orchard are looking to get started right away and be working together no later than Q4. “The Orchard is a great choice and it will be easy to partner with them,” says Grant. “We have all this content and they have these avenues of distribution. As [digital technologies] evolve and grow we want to be part of it. It’s another cog in our wheel of maximizing distribution and creating revenue”

Check out the Business Wire Press Release for more in depth information on the partnership.