July 3, 2013 (Portland, Ore.)—The Clymb, the outdoor industry’s fastest growing online retailer of gear and adventure travel, has retained Backbone Media to manage its public relation efforts. Backbone will provide communications strategy and PR support to help fuel The Clymb’s rapid expansion.
“After a thorough agency review process, we determined that Backbone’s experience, creativity, and authenticity directly align with ours,” states Mike Steck, vice president of marketing for The Clymb. “Backbone will play an integral role in helping us further connect with consumers that thrive on human-powered experiences.”
The Clymb inspires human-powered activities by delivering member-exclusive pricing on premium outdoor brands and adventure travel experiences, hand-picked by a team of experts. The Portland, Oregon-based company has over 100 employees. Founded in 2009, The Clymb has quickly grown to be one of the county’s top online retailers.
“Our employees are some of The Clymb’s best customers, regularly engaging with the gear and the trips they’ve purchased on the site,” states Penn Newhard, partner at Backbone Media. “We jumped at the opportunity to work with one of the industry’s most progressive brands.”