RYGY Swim And Beachwear Launches E-Commerce Site

Press Release

• September 10 2008
• 208 views
• add a comment

OFFICIAL PRESS RELEASE MIAMI, FL - September 4, 2008 - RYGY swim and beachwear is now a member of the e-commerce community, enabling fans and web surfers to shop from home by using the “Shop Online” link. RYGY.com’s e-commerce site provides shopping access to the RYGY and RYGY SPORT collections as well as RYGY’s latest in beach accessories for today’s sophisticated web shopper. RYGY, the first name in Brazilian swimwear is designed in Rio de Janeiro using top-of-the-line fabrics and hand-stitched embroideries and embellishments, but with a decidedly American esthetic. A true lifestyle brand, RYGY is well-known for exceptional quality and fit, a suit that hugs the body and embraces every curve.

“RYGY.com is the perfect way to shop online with comfort and ease, away from dressing room glaring lights or interfering sales staff,” states RYGY Principal Ricardo Caporal of RYGY’s recent e-commerce launch. “The site allows clients to browse and preview different options in size, color and style before making a final decision. Shopping online can be more time efficient for the RYGY client, allowing her to receive her suit the next day while spending more time doing what she loves whether it is poolside sips, beach volleyball or last minute exotic jaunts.”

The site provides helpful size charts, eliminating the frustrating process of size determination.  Gift wrapping services will eventually be available.  In addition, RYGY.com offers an accommodating 15-day return policy on unused and unworn merchandise adding to the appeal of home shopping.

RYGY.com offers a variety of swimwear silhouettes and proportions that speak to a woman’s individual wants and needs. To this end, RYGY.com is comprised of two lines, RYGY and RYGY Sport. RYGY, the more sophisticated, sleek, has price points ranging from $100 to $150 retail.  Any embellishments within RYGY are both hand-sewn and most metal trimmings are handmade.  RYGY Sport is more youthful, colorful and playful, with price points ranging from $80 to $100 retail.

RYGY swimwear tops and bottoms are sold individually, enabling clients to mix and match sizes for a customized look and fit.  All swimsuits are available in small – extra large and most beachwear is available in small - large.  Linings are color-coordinated to the swimsuit’s main hue, giving a couture touch.  RYGY’s 2009 collection includes 29 groups plus apparel, each with at least four to six individual pieces.  In addition to swimwear, RYGY offers cover-ups, handbags and accessories for après beach attire.

For nearly 30 years, RYGY has been incorporating the Brazilian beach spirit into swimwear by using the finest materials to create an exceptional fit.  RYGY’s attention to detail, coupled with pulsating colors and patterns, have attracted many of the world’s finest retailers and boutiques, including Fred Segal, Scoop, Intermix, Harrods in London, Four Seasons, Wynn Las Vegas Resort and Bellagio Las Vegas. RYGY is adored by world-renowned celebrities including Heidi Klum, Cindy Crawford, Kristin Cavallari, Rihanna and Eva Mendes. For more information on RYGY, please visit RYGY.com.