Rusty North America announces the exclusive launch of a limited edition “Speaker Fleece” collaboration with duo group Matt and Kim, available now at Pacsun.com. Read on for the official press release:
December 3, 2012 (Irvine, CA) – Iconic surf brand Rusty North America joins forces with dance duo group, Matt & Kim, to launch a limited-edition Rusty “Speaker Fleece.” The fleece collaboration is in conjunction with the band’s current tour and album release, “Lightning,” which dropped in early October. The fleece features a collaborative approach between the band and Rusty and is exclusively available now on pacsun.com.
The revolutionary Rusty/Matt & Kim Speaker Fleece is engineered with HB3 technology and will feature the first-ever machine-washable speakers built inside the fleece hood for a unique music experience.
“We are excited to introduce yet another first to the industry,” says Charlie Setzler, President of Rusty North America. ” By introducing an innovative product in collaboration with an influential band such as Matt & Kim, we have a solid combination that speaks to our consumer.”
“As musicians, we enjoy working with other artists, especially with brands we like to wear,” said Matt and Kim. “This collaboration was undeniable with our music and a brand we love.”
The Matt & Kim “Lightening” tour kicked off in October in South Burlington, VT and has had various stops in the US, including Los Angeles, New York, and concluding in Florida.
Rusty is a brand with its roots firmly planted in the pursuit of the surfing lifestyle. By 1984, Rusty Preisendorfer had already established himself as a young legend in the surfboard shaping world. When the Rusty brand officially launched in 1985, there were few people who didn’t recognize the R-dot logo on surfboards across the globe. With the initial goal of making the best surfboards on the planet, it soon became clear that the tremendous demand for Rusty boards and recognition of the name would easily translate to apparel. What began with t-shirts quickly grew into a comprehensive collection driven by authentic surf roots, progressive product, edgy style, and the signature R-dot.
Decades later, Rusty continues to be an iconic brand in surf culture, featuring a product mix for guys and girls that includes boardshorts, hoodies, tees, knits, dresses and accessories; all available at leading surf shops worldwide. Inspired by art, fashion, music and design, Rusty delivers surf products that represent the classic, casual beach lifestyle defined by the risk-taking spirit and irreverence of today’s youth.