Romain DeMarchi On Flux
mike lewis
- December 28 2008
- 564 views
- 4 comments
In addition to creating a new board company with JP Solberg and DCP and running his streetwear company QWST, it looks like Romain De Marchi is covering his bases nicely after breaking up with Burton and has signed with a new binding sponsor - Flux. The Swiss ripper joins a Flux squad that includes Pat Milbery, Chanelle Sladics, Zac Marben, Nima Jalali, and Matt Hammer.
In the press release, Romain is quoted saying:
“I hope to have a long and fruitful relationship with the Flux family. I am so happy to finally be able to team up with a company that recognizes what being core is all about. Together, we’re gonna rule the world! Back in the day, before I was riding for the B, I was using Flux bindings. I always remembered how comfortable they were and how beautiful they looked. After leaving my previous sponsor, I felt that I would go back to my roots and align myself with a company that represented a core image. I’ve always seen myself on Flux, so here I am, back on Flux.”
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December 30th, 2008 at 5:12 am
If Flux Bindings is the binding brand closest to your heart, Romain…
Then why didn’t you ride Flux bindings on your Airwalk boards, instead of Burton bindings, before the big B owned you?
Allthough this is true, I’m just playing, dude…
Am happy for you, leaving the commisars at B(urden)
I work retail with Burton as a main hardgoods-brand. Like the product, most of it.
Kinda need it after a long history with the brand. Lot of high end product regular customers.
This despite that Norway’s distributor SUX!
Respectwise, I feel the brand is on a downhill, litterally. My trust in the brand is decreasing.
Team is leaving, or, should I say, getting the boot via insultingly small offers.
Last year, Burton’s R&D department propably laughed at Mervin and their rocker-shape.
Now, as late models, they have like 10 boards with rocker-shape, even S-rocker.
The S-rocker. Wow.
Now Burton “owns” the rocker, also. -NOT!
Quik/Mervin should sue the big dog!
-That would, eh, rock…
Close-up:
LOL
December 30th, 2008 at 11:11 am
what a bunch of shit. yeah, flux is core (owned by carmate) and yeah they are super good to their team (ask robbie sell) and are overall a much more respectable company than Burton (because why?)
December 30th, 2008 at 11:27 am
What bunch of shit?
Are opinions forbidden on this site, suddenly?
December 30th, 2008 at 11:32 am
How can any brand with a primary goal to make money be core?
Genuine interest and feelings for the sport is how close any can come, I’d say.