Quiksilver Licenses Performance Line To CF Brand

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• March 18 2009
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Quiksilver announced today that it has granted CF Brand the exclusive license for its Quiksilver Performance line. CF Brand will handle the manufacture, promotion, retail and distribution of the apparel and accessories in the U.S.

According to the press release:

For 40 years, boardriders around the world have depended on Quiksilver for technical garments that give them the extra edge while surfing, skating and snowboarding. With the launch of Quiksilver’s performance apparel collection three years ago, the Brand recognized the off-board training needs of its customers and offered them shirts, shorts, jackets and pants that meshed Quiksilver style with advanced fabric technologies. Today, young-minded people can wear Quiksilver garments that wick away perspiration and protect them from the elements while jogging, mountain biking, training at the gym or battling it out on the court.

“Quiksilver Performance is still a huge opportunity to grow our business and to provide valuable solutions for our customers. The idea remains powerful and demand is still strong.  And right now, we feel that the experts at CF Brand are the ones who can help realize the vision while still staying true to the Quiksilver brand,” said Bob McKnight, President and CEO of Quiksilver.

“CF Brand understands the potential of the Quiksilver Performance line, and with our close proximity to Quiksilver, we will be able to work together to maximize its distribution,” says Greg Washer, President of CF Brand. “We also understand the importance of brand integrity and we will continue to strive to use Quiksilver’s insight and innovation to increase the performance abilities of the line. Our intention is to build inventory positions for team and club sport demands across the country while increasing distribution of Quiksilver Performance into quality sporting good stores.”

Brian Lewis, pro beach volleyball legend and the former National Sales Manager of Quiksilver Performance will ensure a fluid transition and the enduring success of the project as the National Sales Manager and Director of Marketing for CF Brand.

CF Brand has already begun selling the Fall collection of Quiksilver Performance, which will be available at sporting goods stores, fitness clubs, better department stores, specialty active lifestyle retailers and military stores in June of 2009. CF Brand, who also specializes in promotional accounts and holds the license for New Era Cap in the corporate market, will begin offering Quiksilver Performance through team and corporate sales for the Holiday 2009 season.