According to ASB, Quiksilver Australia has announced plans to expand into the outdoor market including a range of outdoor apparel and camping equipment. The products will be launched in two stages with Quiksilver’s Outdoor Range and global line and the Quiksilver Watermans Collection that will become available to consumers before Christmas. Campers can anticipate an extended line of sleeping bags, camping chairs, dome tents, beach tends and other related camping accessories to appear on the market in 2013.
“We researched and identified a huge opportunity in the outdoor market,” said Quiksilver Australia General Manager, Garry Wall. “Camping is still a very traditional category much like the snow was 25 years ago and we want to inject an attitude to match today’s consumers.”
The Quiksilver Camping Range is being distributed in Australasia exclusively through quiksilver.com and outdoor/camping retailer, BCF.
We followed up with the Quiksilver team in Huntington Beach and there are currently no plans to expand the line to the US, but they didn’t rule it out in the future.