Patagonia Opens Headquarters Store in Australia

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• March 27 2009
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Patagonia Inc. has officially opened its first retail store, which will act as an Australian headquarters, in Torquay, Victoria, and have another store opening in Oz in 2010, according to a statement released by the company today. Patagonia also has plans to expand its wholesale distribution and create  an Australian-focused e-commerce Web site.

“We’re really excited to bring Patagonia, and something seriously new, to a place as cool as Australia and to the core audience of surfers there. Torquay is a legendary hub for the surf industry, pro surfing and the outdoors,” says Fletcher Chouinard, “Case and Wayne are great guys and amazing watermen - they’re the perfect crew to carry our story and unique feel down there. It’s really exciting to be a part of their world.”

Chris Malloy, fellow Patagonia surf ambassador, notes, “My brothers, Gerry Lopez and Fletcher just felt that opening a store with Wayne in Torquay was a perfect fit. I’ve always felt the people of Oz would appreciate the values of Patagonia and gear that lasts a lifetime.”

Read the entire press release HERE.