Joani Lynch Has Been Named Mammoth Mountain’s VP of Brand Marketing

Joani Lynch Named VP of Brand Marketing at Mammoth Mountain

Joani Lynch will oversee all creative functions, social media, public relations, content generation and advertising in her new role Mammoth Lakes, Calif. – 22-year snow sports industry veteran Joani Lynch has been named vice president of brand marketing for Mammoth Mountain. In this role Lynch will oversee all creative functions, social media, public relations, content


Dave Mirra Posthumously Diagnosed with CTE

Dave Mirra Diagnosed with CTE

The BMX legend suffered from CTE, the degenerative brain disease associated with concussions It’s been a little over three months since the BMX community lost legend Dave Mirra to a self-inflicted gunshot wound. This morning, ESPN released an interview with Mirra’s wife, Lauren Mirra, and news broke that Dave Mirra was tested positive for Chronic Traumatic Encephalopathy, or


Registration for the October LA Men’s Market Show Is Now Open

Registration for the LA Men's Market Summer 2017 Show is Open

The LA Men’s Market Summer 2017 Show takes place October 18th & 19th, 2016 May 24, 2016 – Coming off the heels of it’s 3-year anniversary, LA Men’s Market has announced that the Summer 2017 Show will take place on October 18th & 19th, 2016 at the California Market Center. The new dates fall within the Los Angeles


GoPro and Red Bull Form Exclusive Global Partnership

GoPro and Red Bull Form a Global Partnership

Two of the World’s Strongest Brands Team Up to Cross-Promote and Innovate GoPro to become Red Bull’s exclusive Point-of-View Camera and Content Partner SAN MATEO, Calif., May 24, 2016 — GoPro (NASDAQ:GPRO) and Red Bull today announced they are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation. As


The Weekly Grind Episode 31: Motocross, Skate, and BMX

The Weekly Grind: May 25-29, 2016

The Weekly Grind covers all the major happenings in action sports every week Included on this week’s The Weekly Grind is the news that Columbia will play host to the 2016 UCI BMX championships. Last year, Belgium hosted the championships, with extremely wet conditions. You can watch live on Red Bull TV. Also this week,


Stance Named Official On-Field Sock of Major League Baseball

Stance is Now the Official Sock of the MLB

New long-term partnership with the California-based brand has the potential to change the look of baseball Stance, the sock company that is seemingly taking over the world, has made another powerful move in their climb to the top. The sock market, which didn’t merit much even five years ago, has been transformed and risen to


Native Advertising: The Future of Advertising

The Importance of Native Advertising

Native advertising isn’t a new concept, but it is one that is gaining traction in the advertising world. Here’s how brands can take advantage of the trend Native advertising is advertising that doesn’t look like advertising. Sneaky, right? Well, in the digital age where mobile holds dominion over all other forms of interacting with consumers,


Mammoth Mountain Gears Up For an Exciting 2016 Mountain Bike season

Mammoth Mountain Announces New Trails + Opening Day

Opening Day is set for June 10th, with limited trails available Memorial Weekend 2016 With mountain bike season just around the corner, Mammoth Mountain is gearing up to start the 2016 season with a bang. With five new trail offerings, and two of mountain biking’s biggest events being held at Mammoth, this season is shaping


Stance Announces Their Collaboration With Kassia Meador

Stance Releases Kassia Meador Collaboration

Kassia Meador is one of Stance’s original Punk and Poets, and her new sock collab with Stance features cosmic inspiration Just in time for summer, Stance unites land and sea with a special collaboration alongside world-renowned surfer, artist and one of Stance Muse’s original Punk and Poets – Kassia Meador. Inspired by salty sojourns in Montauk and


SIA to Uphold January Snow Show Dates; December Show Canceled

SIA to Uphold January Snow Show Dates; December Show Canceled

SIA, SnowSports of America plans to uphold the end of January dates for 2017, reverting back to regular schedule rather than having a December show.


SDSI Springboard Accepting Applications for Sports and Active Lifestyle Business Accelerator

SDSI Accepting Applications for SAL Business Accelerator

San Diego Sport Innovators is now accepting applications to its business accelerator program, SDSI Springboard SDSI Springboard is a four-month program designed to foster the next generation of Sports and Active Lifestyle (SAL) companies. The program boasts impressive stats: it’s had 61 graduates since 2009, and has created 215 new jobs. SDSI Springboard utilizes the


Snapchat To Expand Office Space By Leasing Out Part of the Santa Monica Airport

Snapchat Leases Office Space in the Santa Monica Airport

Snapchat’s expansion out of Venice Beach is said to include 8 hangers in the Santa Monica Airport Snapchat has expanded out of its Venice beach roots with a new lease at the Santa Monica Airport. The Santa Monica City Council approved a $3-million-a-year lease for the social media platform, which includes two buildings and eight hangars. Snapchat


SAXX Underwear Appoints Tom Helleberg as International Sales Director As Expansion Plans Emerge

Tom Helleberg Joins SAXX Underwear

Tom Helleberg brings over 20 years of industry experience to SAXX Underwear Vancouver, May 18, 2016 – As the fastest growing men’s underwear company in North America, demand for SAXX has crossed the globe. Today SAXX Underwear is pleased to announce the addition of industry veteran Tom Helleberg as International Sales Director. Tom brings over