Georgia May Jagger’s New Gig: Global Brand Ambassador for Volcom

Georgia May Jagger is Volcom's New Global Women's Ambassador

Georgia May Jagger is dipping her city toes into the surf For a new gig as Volcom’s global brand ambassador, the London-based model has been frolicking in the waves off the coast of Kauai with dolphins, models Keilani Amus and Tina Kunakey, and pro surfers Quincy Davis, Coco Ho and Maud Le Car. The forthcoming spring campaign, which also heralds an


evo Heads to Denver with Edgeworks and The Bicycle Doctor

evo Partners With Edgeworks and The Bicycle Doctor

Seattle-based retailer evo partners with Edgeworks and The Bicycle Doctor to enhance the retail and service experience for Colorado action sports enthusiasts SEATTLE, Wash. (May 25, 2016) – Seattle-based action sports and outdoor retailer evo announced the purchase today of Denver, Colorado businesses Edgeworks and The Bicycle Doctor. Joining forces to expand in Colorado connects



Oakley Surf Shop Challenge Hits Santa Cruz This Friday

Eight Events Determine America’s Most Core Surf Shop CARLSBAD, Calif., May 25, 2016 – The 2016 Oakley Surf Shop Challenge lands at Pleasure Point, Santa Cruz, Calif. this Friday, May 27th for the Northwest stop of the seven-event regional qualifying series. Northern California-area surf shops will compete for the opportunity to represent their region against


Twitter Makes New Changes To Mobile App

Twitter Makes More Changes To Its App

In an effort to stay current and on-top of the mobile market, Twitter has updated the functionality of its app Twitter announced this morning that a handful of updates would be arriving “in the coming months.” Included in the updates are that photos, tagging other users, and your own username more no longer factor into


Joani Lynch Has Been Named Mammoth Mountain’s VP of Brand Marketing

Joani Lynch Named VP of Brand Marketing at Mammoth Mountain

Joani Lynch will oversee all creative functions, social media, public relations, content generation and advertising in her new role Mammoth Lakes, Calif. – 22-year snow sports industry veteran Joani Lynch has been named vice president of brand marketing for Mammoth Mountain. In this role Lynch will oversee all creative functions, social media, public relations, content


Dave Mirra Posthumously Diagnosed with CTE

Dave Mirra Diagnosed with CTE

The BMX legend suffered from CTE, the degenerative brain disease associated with concussions It’s been a little over three months since the BMX community lost legend Dave Mirra to a self-inflicted gunshot wound. This morning, ESPN released an interview with Mirra’s wife, Lauren Mirra, and news broke that Dave Mirra was tested positive for Chronic Traumatic Encephalopathy, or


Registration for the October LA Men’s Market Show Is Now Open

Registration for the LA Men's Market Summer 2017 Show is Open

The LA Men’s Market Summer 2017 Show takes place October 18th & 19th, 2016 May 24, 2016 – Coming off the heels of it’s 3-year anniversary, LA Men’s Market has announced that the Summer 2017 Show will take place on October 18th & 19th, 2016 at the California Market Center. The new dates fall within the Los Angeles


GoPro and Red Bull Form Exclusive Global Partnership

GoPro and Red Bull Form a Global Partnership

Two of the World’s Strongest Brands Team Up to Cross-Promote and Innovate GoPro to become Red Bull’s exclusive Point-of-View Camera and Content Partner SAN MATEO, Calif., May 24, 2016 — GoPro (NASDAQ:GPRO) and Red Bull today announced they are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation. As


The Weekly Grind Episode 31: Motocross, Skate, and BMX

The Weekly Grind: May 25-29, 2016

The Weekly Grind covers all the major happenings in action sports every week Included on this week’s The Weekly Grind is the news that Columbia will play host to the 2016 UCI BMX championships. Last year, Belgium hosted the championships, with extremely wet conditions. You can watch live on Red Bull TV. Also this week,


Stance Named Official On-Field Sock of Major League Baseball

Stance is Now the Official Sock of the MLB

New long-term partnership with the California-based brand has the potential to change the look of baseball Stance, the sock company that is seemingly taking over the world, has made another powerful move in their climb to the top. The sock market, which didn’t merit much even five years ago, has been transformed and risen to


Native Advertising: The Future of Advertising

The Importance of Native Advertising

Native advertising isn’t a new concept, but it is one that is gaining traction in the advertising world. Here’s how brands can take advantage of the trend Native advertising is advertising that doesn’t look like advertising. Sneaky, right? Well, in the digital age where mobile holds dominion over all other forms of interacting with consumers,


Mammoth Mountain Gears Up For an Exciting 2016 Mountain Bike season

Mammoth Mountain Announces New Trails + Opening Day

Opening Day is set for June 10th, with limited trails available Memorial Weekend 2016 With mountain bike season just around the corner, Mammoth Mountain is gearing up to start the 2016 season with a bang. With five new trail offerings, and two of mountain biking’s biggest events being held at Mammoth, this season is shaping


Stance Announces Their Collaboration With Kassia Meador

Stance Releases Kassia Meador Collaboration

Kassia Meador is one of Stance’s original Punk and Poets, and her new sock collab with Stance features cosmic inspiration Just in time for summer, Stance unites land and sea with a special collaboration alongside world-renowned surfer, artist and one of Stance Muse’s original Punk and Poets – Kassia Meador. Inspired by salty sojourns in Montauk and