Vapur and Sierra-at-Tahoe Team Up to End Disposable Water Bottle Waste

Sierra-at-Tahoe Partners with Vapur for an Environmentally-Friendly Season

In an effort to eliminate waste and protect the environment, Sierra-at-Tahoe has partnered with Vapur to install Hydration Stations on-mountain for the 16/17 season Oxnard, Calif. (Sept. 22, 2016) – In collaboration with Sierra-at-Tahoe, Vapur, manufacturer of the flexible, reusable Anti-Bottle®, is installing four on-mountain Hydration Stations for the 16/17 season. The Hydration Stations further


Fortress Eyewear Announces Key Hire

Fortress Eyewear Announces Curt Fry Will Join Their Team as VP of Sales and Marketing

 Fortress Eyewear announces the addition of Curt Fry as the company’s new Vice President of Sales and Marketing LAKE FOREST, CA, September 20, 2016 – Fortress Eyewear’s CEO, Sean Sullivan has announced the appointment of eyewear industry veteran Curt Fry as the company’s Vice President of Sales and Marketing effective September 19, 2016.  Most recently,


Capsule Tradeshow to Open First Retail Shop in Los Angeles

Capsule Concept to Open in Los Angeles

Capsule Concept will open in Los Angeles in early October 2016, following the first Los Angeles edition of Capsule’s tradeshow September 2016, NEW YORK, NY: Capsule, the global, curated tradeshow for progressive and advanced contemporary brands (, announced that it will open a retail shop called Capsule Concept in Los Angeles on October 4, 2016. The store, a first for


Board Retailers Association Announces New Chairman and New Future

BRA Names Bruce Cromartie as New Chairman

The Board Retailers Association has decided to reorganize its leadership team, focusing on the future of the surf, skate and snow, and the organization Wrightsville Beach, NC (September 26, 2016) – The Board Retailers Association (BRA), a non-profit organization representing more than 600 independent owned surf, skate, snow and wake retailers is pleased to announce that it has


Klay Thompson, Kelly Slater, Rob Machado and 400 Individuals Supported Ryan Sheckler’s Gala and 9th Annual Golf Tournament Sponsored by Oakley

The Sheckler Foundation Hosted Its Gala and 9th Annual Oakley Golf Tournament

The Two-Day Event Raised $300,000 to Support The Sheckler Foundation’s “Be the Change” Initiatives (Rancho Santa Fe, Calif.) – For the past two days, professional athletes and celebrities were among the 400 individuals who gathered for Ryan Sheckler’s Gala and 9th Annual Oakley Golf Tournament at the Del Mar Country Club in Rancho Santa Fe.


Chris Evans Appointed to Key New Position with Vissla, Amuse and D’Blanc

Chris Evans Named to New, Key Position With Stokehouse Unlimited

Chris Evans has been named as the Vice President of International Business and Sustainability Initiatives for Stokehouse Unlimited Orange County, California- Stokehouse Unlimited, owner of the brands Vissla, Amuse Society and D’Blanc, is pleased to announce the appointment of Chris Evans to the position of Vice President of International Business and Sustainability Initiatives. Chris joins Stokehouse after


HippyTree Strengthens Rocky Mountain Rep Force

HippyTree Welcomes New Rep Ryan Gass to the Team

HippyTree welcomes Ryan Gass and his MountainStyle Collective sales agency to their rep force Hermosa Beach, CA – HippyTree is excited to announce the addition of veteran sales representative Ryan Gass to the tribe. Ryan and his MountainStyle Collective sales agency will service Utah and Wyoming for HippyTree. Ryan is based in Park City, centrally



Nitro Circus and Ethika Team Up on Exclusive Underwear Collaboration

Nitro Circus and Ethika have supported each other since their beginnings in the industry, and have made that support official with their new collaboration LOS ANGELES – September 20, 2016 – Nitro Circus, the world’s top action sports entertainment company, and Ethika, a leading underwear brand driven by personal identity, have announced a new licensing



Street League Skateboarding Announces Women's Lineup in World Championship

  SLS Brings Back the Most Elite Women’s Skateboarding Contest To the SLS Nike SB Super Crown World Championship To Be Webcast Live Around the World on LOS ANGELES, CA (September 16, 2016) — Street League Skateboarding (SLS) today announced that the coming SLS Nike SB Super Crown World Championship – the official street skateboarding world championship as


Vans Releases World’s Most Customizable Boot With the Pat Moore Infuse

Vans Releases Ultra-Customizable Pat Moore Infuse Boot

Ultimate customization for unlimited adaptability Cypress, CALIF. (September 19, 2016) – Vans gears up for the upcoming winter season with the release of the most customizable snowboarding boots in the world, the Pat Moore Infuse boot. Available now, the Vans Infuse is a multi-faceted, performance-driven boot designed for every kind of snowboard terrain possible, making


ROME SDS Has Dropped a New Website, Just in Time for Snow Season

ROME SDS Website is Live

The ROME SDS site is live — Time for That Feeling. September 16th, 2016- With the snow just starting to fly at the higher elevations, the Rome site has dropped for the coming season. The new collection from the SDS is loaded with new designs, new shapes and new features to check out while you wait for your local resort


686 Opens Its Doors To All Outdoor Athletes and Adventurers Though Its Newest Endeavor, The GLCR Project

686 Extends an Open Invite to All Adventurers with The GLCR Project

686’s GLCR Project invites all outdoor enthusiasts to join the design process, helping contribute to the design of the company’s outwear products Sept 14, 2016- Los Angeles, CA: Today 686 Technical Apparel is announcing the launch of the GLCR Project, a unique opportunity for outdoor and winter adventurers to become integrated into the design process involved



SURFER [The Bar] to Open New Location in Jacksonville, Florida

First Location to Open in Jacksonville, Florida in Winter 2016; Additional Locations Planned for Both East and West Coasts CARLSBAD, Calif. (September 13, 2016) – SURFER [The Bar], the one-of-a-kind bar/restaurant concept from SURFER Magazine, part of The Enthusiast Network, is making its debut on the mainland this Winter with it’s first location opening in