Ocean & Earth International Announce New Partner Fox Distributions

Press Release

• September 17 2008
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OFFICIAL PRESS RELEASE - Sydney Australia September 17, 2008 – Ocean & Earth International Pty Ltd are proud to announce further international expansion with the appointment of Fox Distributions as our new distributor partner in Norway - Scandinavia.

“We are very pleased to be associated with Fox Distributions, a newly established business in Norway who are totally focused on quality and service to their retail partners in the Snow and Surf lifestyle markets which is right in line with Ocean & Earth’s distribution model around the globe. Fox also made himself a Norwegian in July this year by getting engaged to one of Norway’s most recognised fashion models,” stated Paul Munten Ocean & Earth International Chief Executive Officer.

Fox stated, “As Managing Director of Fox Distributions I am very proud to be associated with Ocean and Earth in Norway. I am happy to say the product has been well received, a job made easier by a core fashion conscious, quality product, not to mention Ocean and Earth’s green foot print. Norwegians are very environmental and knowing they are supporting a product for more than fashion and quality is a great thing.”

In the last two months we have been successful in putting together a high quality team of surfers, snowboarders and wake boarders, something essential for local recognition.

Fox Distributions in conjunction with Ocean and Earth are also the major presenting sponsor of the first ever Fri Flyt Surfing Festival, which will take place on Norway’s West Coast in Stad. It has been awesome having Paul Munten from Ocean and Earth in Norway’s capital city Oslo to meet with some of the key independent retailers to give them an overview of the global direction and plans for Scandinavia stated Seamus, Fox Distributions.

Ocean & Earth is two years into a global expansion program and are also currently reviewing other offshore companies that have expressed interest in Ocean & Earths product lines Munten stated, “Selecting the right distribution partner and one that fully understands the breadth of Ocean & Earth’s product lines is instrumental to us gaining further traction in the Norwegian market. We are very confident that our partnership with Fox Distribution will help drive increased awareness and growth for Ocean & Earth in Norway.”