Oakley Launches Gretchen Bleiler Signature Series Collection
Press Release
- September 17 2008
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OFFICIAL PRESS RELEASE: FOOTHILL RANCH, Calif., Sept. 16, 2008 – Oakley, Inc. today announced the launch of the Gretchen Bleiler Signature Series Collection, a women’s line of technical outerwear, lifestyle apparel and accessories available this fall from the Olympic silver medalist and four-time X Games snowboard champion.
Gretchen worked with Oakley’s expert designers to create a 17-piece collection that ranges from goggles and sunglasses to jackets and accessories, many of which carry her signature lion motif.
“I wanted to create clothing I would be excited to wear, something entirely new that could take me from daily riding to just chilling,” said Bleiler.
Bridging the gap between form and function, every detail in the line embodies Gretchen’s spirit, from the most desirable technical outerwear to the lightest organic cotton tees. The line is still highly technical with up to 20,000mm breathable waterproofing in performance pieces. Designs include added features that Gretchen looks for in her gear, such as the button system added to the back of the pant leg to keep it from dragging.
Gretchen’s concerns about the environment led to the use of recycled ECO STORM™ materials in select performance pieces. These textiles are a benefit of ECO CIRCLE™ technology that reduces energy and carbon dioxide emissions by one-fifth compared to the manufacture of raw polyester. Solvents are not used in the production of the protective layer, and even if the textiles are burned, few toxic gases are released – cutting down on eco assaults.
The Gretchen Bleiler Signature Series collection will be available online and at select retail stores. For more information including pricing of the new Gretchen Bleiler Signature Series Collection, visit
About Oakley, Inc.
The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at www.oakley.com
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