New O’Neill Flagship Store

ADMIN

October 19 2009
305 views
add a comment

picture-154

According to O’Neill and Boardsport Source, O’Neill Plans to open a new flagship store in Kent, UK. The store is slated to open this December and is being modeled after founder Jack O’Neills’ Santa Cruz coastline home. Boardsport Source says:

The new retail concept is inspired by Jack O’Neill – founder of O’Neill and inventor of the wetsuit – with instore fixtures and fittings reflecting his unique lifestyle and iconic house which overlooks the Pacific coastline in Santa Cruz, Northern California. The first store to open with the new ‘Jack’s House’ concept was in Amsterdam - near to the brand’s European Head Office in Warmond. The Bluewater store will follow this same concept and the theme is planned to be rolled out across own operated stores, franchise stores and shop-in-shop concept areas during 2010.

The decision to launch the new retail concept in the UK follows O’Neill Europe recently setting up a brand new UK subsidiary, O’Neill UK, to handle all aspects of sales, marketing and distribution of the brand in the UK.

Stay tuned to http://www.oneill.com and keep checking back for more details about more possible UK retail store openings before 2010.