Mark Miller Joins Online Youth Payment Service Company

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• August 20 2009
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After resigning his position of senior vice president with DC Shoes in late July, Mark Miller has taken on a new roll with BillMyParents, a company that allows youth to shop online without a credit card.

Here’s the release:

SAN DIEGO–(BUSINESS WIRE)–

Socialwise, Inc. (OTCBB: SCLW) today announced the appointment of Mark Miller, former Senior Vice President of DC Shoes and action sports industry veteran to the company?s Board of Advisors. In this role, he will use his extensive network of online merchants, Actions Sports athletes, and industry connections to position BillMyParents as a leading youth payment system. He will be in charge of securing partnerships with leading online action sports brands and retailers as well as building our user base of young consumers and their parents.

“During my years selling youth oriented products online, a persistent impediment to faster growth was young people’s lack of a viable payment method for purchases,” commented Mark Miller. “I was instantly impressed by the potential of BillMyParents to overcome this constraint and actually increase parents? ability to monitor and control young people?s purchases online.”

Mark Miller has over twenty-five years experience working in Action Sports and youth culture businesses. As a senior executive, Mark focused on developing and executing go-to-market strategies for consumer goods companies. Most recently, he served as the Senior Vice President and General Manager of DC Shoes, a subsidiary of Quiksilver Inc., where he managed the Americas? division including strategic partnerships with both retail and online distribution channels. Prior to that, Miller founded and operated a consulting firm under his own name that managed global marketing campaigns and strategic partnerships for a portfolio of clients focused in the youth market and the Action Sports industry. Mark has also held executive roles with K2 Inc., and Yoshida Recreation Products LLC.

About BillMyParents

BillMyParents is the innovative new youth payment system that lets young people shop online without a credit card, while giving parents the ability to easily track and control their spending. With a simple email request and approval system, BillMyParents provides the independence young people crave and the control over spending that parents want - while ensuring that credit card numbers and personal information are kept safe and secure.

BillMyParents is currently available as a payment system in select online retail environments, in addition to social network, virtual world and online gaming Web sites. BillMyParents is a division of Socialwise. For more information: www.billmyparents.com.