Mammoth Passes Sell Out Ahead Of Schedule

mike lewis

• April 27 2009
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Mammoth Mountain announced on Friday that its Mammoth Value Passes (MVP) sold out a week a head of schedule. Mammoth began selling the ‘09/10 passes for 576 dollars on April 1 and planned on selling them through April, or until 38,000 were sold.

According to the release:

“We saw incredible demand for this product this April,” said Joani Lynch, Director of Communications for Mammoth Mountain ski area. “This is a good indicator for Mammoth next season. It shows people are still committed to investing in their recreation time and plan to spend more of it here.”

Originally created in 1999 to provide the most affordable access possible to the slopes of Mammoth and June Mountains, resort operators began limiting the number of MVP passes it would sell in 2005. Since then, the pass has only been available to the individuals who purchased that season. Due to the changing economy and attrition in the program over the years, Mammoth announced it would open the pass sales up to any purchaser this season giving sales a boost. This limited quantity of passes sold out in 23 days.

Mammoth froze pricing on the MVP for the 2009-10 ski and snowboard season at $576 for adults, good for unlimited skiing and riding at both Mammoth and June Mountains the entire 2009-10 season with no blackouts or restrictions.

New MVP passholders are also able to use their pass now to enjoy the rest of Mammoth’s current season, expected to last through Memorial Day for skiing and riding if not longer, conditions permitting.