LG Mobile Phones Ramp Up Politics At LG Action Sports World Championships

Press Release

• October 28 2008
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OFFICIAL PRESS RELEASE - SEATTLE, WA (October 28, 2008) - Sports and political enthusiasts alike are teaming up to deliver a weekend of extreme sports and musical performances during the LG Action Sports World Championships at Seattle’s KeyArena from October 31st – November 2nd.  As more than 125 of action sports’ biggest superstars compete for the title of World Champion, title sponsor LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) has partnered with Declare Yourself, a nonprofit, nonpartisan organization empowering 18-29 year old Americans to vote. Attendees of the three-day action sports and entertainment extravaganza will be encouraged to hit the polls and vote on November 4th.

The prestigious LG Action Sports World Championships produced by ASA Entertainment is the culmination of the 2008 competition season for Skateboarding, BMX and Inline Skating pros and marks the sixth year that LG Mobile Phones has sponsored the event.  Professional athletes qualify to compete at the World Championships based on their results from a series of qualifier events around the world.

The event draws youth who are excited by action sports activities and the musical performances from leading artists.  As the youth vote continues to be classified as one of the most underrepresented in previous elections and most important for the upcoming election, the LG Action Sports World Championships provide an outlet for LG Mobile Phones to reach these individuals just prior to voting day.  Since its launch in 2003, Declare Yourself has successfully engaged youth to register to vote.  Both organizations are teaming up in the final days before the election, to remind registered voters of the importance of placing their vote.
Leading up to and during the three-day event, attendees will have the chance to win limited-edition skateboards, designed with the upcoming election in mind.  The skateboards boldly encourage people to spread the word, with a large-sized ‘VOTE’ grip tape including the LG Action Sports and Declare Yourself logos.

Fans will also receive t-shirts emblazoned with the Declare Yourself logo, as well as participate in contests during the event, which are designed to encourage youth to exercise their voting rights. Declare Yourself video messages will be played on the in-arena jumbotrons, and athletes also will take part in the campaign by expressing their thoughts via the Declare Yourself video messages.

For more information about LG’s Declare Yourself initiative during the LG Action Spots World Championships, please contact Denise M. Abbott at 310 430 0496 or via email at abbott@asaent.com. For more event details, please visit www.lgactionsports.com.

ABOUT LG ELECTRONICS MOBILE COMMUNICATIONS COMPANY
LG Electronics Mobile Communications Company is the world’s leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com .

ABOUT DECLARE YOURSELF
Declare Yourself is a nonpartisan, nonprofit campaign to empower every eligible American, 18-to-29 years old, to register and vote in the 2008 presidential election.  Through the power of strategic media partnerships, celebrity spokespeople, retail outreach, sports, digital technology and social media, Declare Yourself has created a campaign that covers the landscape of popular culture. Since 2004, Declare Yourself, founded by Hollywood producer and philanthropist Norman Lear, has registered more than 2.3 million young voters. Declare Yourself launched its initiative in 2003 with The Declaration of Independence Road Trip, a nationwide multimedia exhibit and tour of Lear’s original copy of the Declaration of Independence.  In addition to LG, its current partners include MySpace, Yahoo, AOL, Starbucks, The Gap, American Eagle Outfitters and many others.

ABOUT ASA ENTERTAINMENT
A leader in the action sports industry since 1994, ASA Entertainment, headquartered in Culver City, CA, is the largest action sports event and television production company in the world.  The company produces more than 200 events and 100 television programs annually around the globe that feature skateboarding, freestyle BMX, inline skating, freeskiing, freestyle motocross and music. ASA’s properties range from large-scale international competitions such as the LG Action Sports World Championships to grassroots amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions and mobile tours. As one of the oldest and most established organizations in action sports, ASA Entertainment leads the market in developing premium content around the fastest growing sector of American sports. For more information visit www.ActionSportsTour.com or www.ASAentertainment.com .