LG Action Sports World Championships Debuts at Seattle KeyArena

Press Release

• September 18 2008
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OFFICIAL PRESS RELEASE - LOS ANGELES – (September 17, 2008) – ASA Entertainment, producer of the Action Sports World Tour, is proud to announce that its prestigious 2008 LG Action Sports World Championships will be held this year for the first time in Seattle, Washington. From Friday,October 31 – Sunday, November 2, the Seattle Center’s KeyArena will host the world’s elite action sports pros in Skateboarding, BMX, Inline Skating and Freestyle Motocross. These men and women will gather in “Emerald City” for the first time to compete in the crown jewel of action sports competitions and determine the season-ending champion of 2008.

The LG Action Sports World Championships will offer three days of competition featuring 175 of the top action sports superstars, including a host of X Games and World Champions. These athletes will thrill fans with tricks that defy gravity, each vying for their share of the $600,000 prize purse and the esteemed title of LG Action Sports World Champion.

Only the best athletes in the industry are invited to compete for these honors, based on their event results throughout the 2008 season. The megastars already qualified for the event represent a host of countries, making this a truly international contest. They include: Bucky Lasek (USA), Ryan Sheckler (USA), Bob Burnquist (Brazil), Dave Mirra (USA), Shaun White (USA), Ryan Nyquist (USA), Jamie Bestwick (England), Pierre-Luc Gagnon (Canada), Paul Rodriguez (USA), Takeshi Yasutoko (Japan), Jake Brown (Australia), Daniel Dhers (Venezuela) and Fabiola da Silva (Brazil).

In addition to featuring the biggest names in action sports, ticket holders will also be treated to full concerts from top musical acts during each ticketed session on the Maxell music stage. The list of bands will be announced by the event’s radio partner, KNDD The End, throughout the next four weeks.
“For the last six years LG Mobile Phones has been a proud sponsor of the LG Action Sports World Championships. It’s been a uniquely effective way for us to support the action sports industry and connect our brand to millions,” said Ehtisham Rabbani, Vice President of Product Strategy & Marketing for LG Mobile Phones. “We’ve enjoyed partnering with this event as it has traveled the world and we’re thrilled to see it stopping at the world-class KeyArena this year.

“We are really excited to bring the LG Action Sports World Championships to the Seattle fans,” said ASA CEO Rick Bratman. “Each year this event determines the best action sports athletes for that season. Not only does it offer the largest per sport prize purse in action sports, but it also has a competitive vibe that compels athletes to try their biggest tricks and push the limits of their imagination in order to stand out among the elite. Seattle is in for a real treat.”

Tickets for the LG Action Sports World Championships include all the competitive action, concerts and sponsor village entertainment. They will go on sale to the general public on Saturday, September 20th via the KeyArena Box Office, all Ticketmaster outlets, and Ticketmaster.com, or by calling 206 628 0123 to charge them by phone. Limited VIP Ramp seats and weekend packages are available at special pricing. For more information please visit www.ticketmaster.com <http://www.ticketmaster.com> .
Session times are:
Session 1 - Friday, Oct. 31 7:30 pm (doors open at 6:30 pm)

Session 2 - Saturday, Nov. 1 1:00 pm (doors open at 12:00 pm)

Session 3 - Saturday, Nov. 1 7:00 pm (doors open at 6:00 pm)

Session 4 - Sunday, Nov. 2 2:00 pm (doors open at 1:00 pm)

The LG Action Sports World Championships action will be shown worldwide in over 180 countries via 25 international networks, and domestically on CBS Sports. It is the most widely viewed action sports event in the world. CBS Sports will broadcast three hours from the event on Sunday, December 7th at 5:00 p.m., Saturday, December 13th at 1:00 p.m. and on Saturday, December 20th at 1:00 p.m. All times are Eastern. Times are subject to change so please check local listings for additional details in your area.
For more information on the 2008 LG Action Sports World Championships, please contact Denise M. Abbott, ASA’s Director of Media Relations at 310 410 3020 ext. 309 or via email at abbott@asaent.com <mailto:abbott@asaent.com> , or visit www.actionsportstour.com <http://www.actionsportstour.com> or lgactionsports.com.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world’s leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lge.com <http://www.lge.com> .
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world’s leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com <http://www.lgusa.com/> .

About ASA Entertainment:
A leader in the action sports industry since 1994, ASA Entertainment, headquartered in Culver City, California is the largest action sports event and television production company in the world. The company produces more than 200 events and 100 television programs annually around the globe that feature skateboarding, freestyle BMX, inline skating, freeskiing, freestyle motocross, surfing, snowboarding and music. Its events are broadcast on CBS Sports, VERSUS, Spike, Fuel TV and Fox Sports Net domestically and distributed to more than 1 billion HH globally throughout Asia, Europe, USA, Africa, Canada, South & Central America and Australia. ASA’s properties range from large-scale international competitions such as the LG Action Sports World Championships to grassroots amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions, mobile tours and major professional competitions. As one of the oldest and most established organizations in action sports, ASA Entertainment leads the market in developing premium content around the fastest growing sector of American sports. For more information visit www.actionsportstour.com or www.asaentertainment.com <http://www.asaentertainment.com> .