Virtual Piggy, an e-commerce company centered around a youth-focused payment system, has teamed up with La Jolla Group to provide its youth friendly platform across all LJG brands, including O’Neill, Metal Mulisha, Rusty, and FMF. Here’s the release:

HERMOSA BEACH, Calif. – Oct 17, 2012 Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments, today announced that it will provide its youth-friendly payment system to La Jolla Group which represents brands including Rusty, Metal Mulisha, O’Neill, The Berrics and FMF.

The La Jolla Group is the world’s premier multi-brand apparel licensing company, with brands that are instantly recognizable in the worlds of BMX, motocross, surfing and skateboarding, sponsoring top pro athletes in each. LJG brands are sold in over 3000 retailers in the United States, as well as Europe, U.K., Canada, Latin America, Australia, and Japan.

“Our partnership with Virtual Piggy is a another example of LJG’s continued mission to be on the leading edge of innovative technologies that our youth oriented and tech savvy consumers have come to expect,” said La Jolla Group CEO, Toby Bost. “Given the tremendous growth of ecommerce and our drive to enhance the experience on our sites, we needed a partner to help us move to the next level.”

“The La Jolla Group have created a powerhouse of action sports brands” said Dr. Jo Webber, Virtual Piggy Founder and CEO. “We are excited to integrate our Virtual Piggy service into their ecommerce operations and allow young action sports fans to purchase their favorite brands in a safe and controlled manner”

For information about Virtual Piggy visit

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy enables the Under 18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at:

About La Jolla Group

La Jolla Group (LJG) is the world’s premier active-lifestyle apparel and media company. With a strong operational backbone, and licenses both domestically and globally for some of the biggest names in action sports, including O’Neill, Rusty, Metal Mulisha, FMF and The Berrics, LJG has developed a notable portfolio across surf, moto, skate and beyond. Building on the successful model perfected with the company’s acquisition of the O’Neill Clothing USA license from Jack O’Neill and family in 1993, LJG applies its industry-dominating core competencies in design, marketing, sales, production and distribution to refine its diversified roster of brands and businesses for the 21st century.

With five successful brands, a suite of design, operational and technological services, more than 400 employees across the U.S., 11 successful retail locations — including O’Neill’s flagship stores in Anaheim and Santa Monica, CA — and the expansion of its Irvine, CA-based headquarters into a state-of-the-art 200,000 sq. foot facility, LJG continues to evolve and leverage synergies across all platforms. LJG’s global reach now extends to six continents and more than 100 countries. For more information, please visit