J.P. Walker Gets Raw

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• June 01 2009
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JP Walker has added Raw Indulgence, Ltd., a New York based natural and organic energy bar company, to his list of sponsors.

According to the release:

Aside from talent and marketability, the key to JP’s success is maintaining a healthy lifestyle. Eating quality, nutritious foods like Raw Indulgence’s Raw Revolution bars gives him the energy he needs to spend an entire day in the mountains, or a whole night hitting street rails.

“I’m not the type of rider you would expect to endorse any kind of energy drink, or energy bar, but I really like and enjoy eating Raw Rev. I’m stoked to represent a product like this that is actually real food with real nutrition. It’s hard to eat healthy on the road -these bars make it that much easier.” -JP Walker

“We’re always thrilled when any athlete validates that we’ve achieved our goal with this product. Having an individual of JP’s stature come out for Raw Rev brings our excitement to another level. What really rocks out is that we’re both innovators and JP can show younger people that cool, affordable, environmentally concious, super-nutritious health food, does exist, can taste awesome and provides real benefits.”  -Alice Benedetto, President Raw Indulgence, Ltd.