J. Jones and Nidecker Launch Jones Snowboards

mike lewis

• October 06 2009
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After announcing that he was parting ways with Rossignol last week, Jeremy Jones has teamed up with Swiss snowboard manufacturer Nidecker to launch a new brand, Jones Snowboards. The new brand will be based out of Squaw Valley, California, owned 100 percent by Jones, and is “the product of Jones’s desire to develop a line of snowboards catering specifically to freeriders.”

“I have started Jones Snowboards to develop the highest performance all-mountain snowboards on the market,” says Jones. “Freeride boards that reflect everything I’ve learned both on the snow and in the factory. Every snowboard we produce will be born of my passion and our designs will mirror the performance demands of my riding matched with the environmental demands of my conscience.”

According to Jones, they decided to partner with the 125-year-old Nidecker “because of their long-standing reputation as one of the most innovative and technologically advanced snowboard producers in the world.”

“Jeremy’s talents have always inspired us here at Nidecker,“ says Henry Nidecker, company president. “We are excited to collaborate with him on this new project and offer Jones Snowboards both the award-winning technologies and the commitment to quality that we’re well known for after 25 years of building boards.”

Prototypes are already in production and Jones Snowboards will exhibit at the coming SIA and ISPO shows with plans to begin international distribution for 2010-11.With prototypes already in production, Jones Snowboards will make their first appearance at SIA and ISPO 2010. Expect worldwide distribution for the 2010-2011 winter season.

For more info: Info@jonessnowboards.com; www.jonessnowboards.com