Intrawest Announces New Appointments At Colorado Resorts
ADMIN
- April 27 2009
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Despite statements from its CEO that some resorts may be on the chopping block, Intrawest announced new marketing and sales leadership appointments at its Colorado resorts, Steamboat, Winter Park, and Copper Mountain. The appointments are all internal and will be effective on June 1, 2009.
According to the release:
Andy Wirth has accepted the newly created position of Senior Vice President of Sales & Marketing at Steamboat and he will have direct responsibilities for all aspects of marketing and sales at the resort. Previously, Wirth served as Intrawest’s Chief Marketing Officer based in Vancouver, and prior to this he spent 23 years in various senior marketing leadership positions at Steamboat. In addition to his new responsibilities at Steamboat, Wirth will maintain direct oversight and management of Intrawest’s enterprise-wide strategic partnerships and coordination of the Intrawest Hospitality Management marketing platform.
Rob Perlman will transition from his role as the Vice President of Sales & Marketing at Steamboat to his new position as the Vice President of Sales & Marketing at Winter Park Resort. Prior to joining Steamboat in June 2008, Perlman served as the Chief Executive Officer for Colorado Ski Country USA.
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