In4mation Announces Special Collaboration With Stussy
PRESS RELEASE: In the latest addition to celebrate their 10-year anniversary, Hawaii-based clothing company In4mation is pleased to announce an upcoming collaboration with Stussy. The collaboration, which will feature four separate products—including a cruiser skateboard, two tees, a hat, and pins—proved to be the third time the two esteemed brands have worked together on special projects over the years.
“Looking back on this particular project, it was kind of a dream to work on to be honest,” says Keith Kanagusuku, In4mation’s creative director. “We all grew up really into the product and the lifestyle that Stussy was putting out into the skate and surf scene so to be able to collaborate with a brand that you looked up to so much when you were younger is really special.”
As far as the product is concerned, each piece marries key elements of each brand. “If you look at one of the tees we did for this project, the S-Links tee, you can really see how we worked both of our aesthetics into the piece,” added Kanagusuku. “You have our iconic crossbones design married to next to Stussy’s famous S-Links design. I think the rest of the products, from the cruiser deck to the other tees and hats, all really reflect iconic elements of both brands. And to me, when you can achieve that, you know that it’s a successful collaboration.”
For Arakaki, one the founders of In4mation, the entire project speaks to the skate roots of both brands. “For the World Tour tee, we looked to some of Hawaii’s most notorious and famous skate spots like A’ala and Zones prominently listed them on the tee,” said Ryan Arakaki. “If you’re not in tune with Hawaii’s history with skating, the different spots won’t resonate with you, but if you have roots in skating in Hawaii, you’ll instantly get it…and that’s what we want,” added Arakaki.
The collaboration will be released in limited supply on Wednesday February 20th and will be available at the In4mation storefront in Pearl Ridge, the Human Imagination located in Honolulu’s Chinatown and online at In4mants.com.