HEAVENLY CREATES INNOVATIVE DJ CAT
Resort Partners with Aaron Hagar to Create Mobile DJ Station
Unveiling Event Scheduled for December 27
South Lake Tahoe, Calif./Nev. – December 23, 2013 – Heavenly Mountain Resort is bringing its high-energy brand to life across the mountain this season by building a one-of-a-kind DJ cat that will enhance the mountain experience for skiers and riders.
Partnering with Aaron Hagar, son of legendary musician Sammy Hagar and owner of Rat Runners Garage, Heavenly has retrofit a retired grooming machine and overhauled it into a state-of-the-art mobile DJ station.
“There is a reason we’ve been dubbed as the wild child of Vail Resorts. At Heavenly, we like to push the limits and do things a little different,” said Pete Sonntag, vice president and chief operating officer of Heavenly. “Teaming up with someone as creative as Aaron was a special treat, and we are absolutely blown away by what we were able to accomplish together between our teams. The end result will definitely surprise and delight people.”
Complete with a high-tech DJ platform and a Kicker Audio speaker system that rivals anything seen at a nightclub, Heavenly’s DJ cat is the first of its kind and like nothing else in the industry. Custom built components provide premium sound through about 52 speakers and 12000 watts worth of QSC brand amps. Three remote controlled actuators open the doors and roof of the lightweight aluminum unit and a 55 inch flat screen television enhances the visual experience.
“The hardest part of this build is having to give it away!” said Aaron Hagar. “We want to keep it!”
Heavenly will unveil the DJ cat on Friday, December 27, 2013 outside Tamarack Lodge at the top of the Gondola at 1:00 p.m. with a special guest DJ appearance by Viola LaLa Mia. Throughout the season, guest DJs will spin tunes on the DJ cat.
The party will shift indoors at 3:30 p.m., as the Heavenly Angels host Unbuckle at Tamarack, North America’s No. 1 après ski party. With half-price drinks, food specials, swag, a live DJ and lots of dancing, Unbuckle is a great transition to a night out in South Lake Tahoe.
From the DJ cat to Unbuckle après parties featuring the lovely Heavenly Angels, Heavenly’s events exude high energy. On April 5, 2014, the second annual High Roller Hold ‘Em event will take place on World Cup run. Infusing an X Games-worthy big air competition with a little South Lake Tahoe casino gambling twist, High Roller Hold ’Em features a monster big-air jump, a $50,000 jackpot and, new this year, a 2015 X Games Big Air event exemption for the overall winner.
Heavenly’s experiential campaign, Skyway to Heavenly, is going nationwide in 2014. Heavenly will host a party in Los Angeles at American Junkies on January 16 and in New York City on January 11. The resort will also partner with Maxim’s Super Bowl Party to bring the Skyway to Heavenly experience to New York City on February 1. A group of four lucky friends from each coast will win their own all-expenses paid ski and party trip of a lifetime to Heavenly.
High above the sapphire-blue waters of Lake Tahoe, Heavenly Mountain Resort is one of the most unique mountain resorts on the planet. Combining 4,800 acres of off-the-grid terrain and incredible views of Lake Tahoe with high-octane, non-stop nightlife, Heavenly offers a high-energy resort experience like no other. Visitors to Heavenly come prepared to go “all-in” because Heavenly is for those who are up for first chair and are still going strong after last call. Heavenly is a subsidiary of Vail Resorts, Inc., the leading mountain resort operator in the United States. Visit www.skiheavenly.com or call 800-HEAVENLY to learn more.