Grenade ‘Shock and Awe’ Campaign Continues With New Recruits
Press Release
- October 21 2008
- 301 views
- 4 comments
OFFICIAL PRESS RELEASE - PORTLAND, OR—October 17, 2008—Grenade Gloves , the fastest growing name in action sports, is upping the ante in its assault on the industry with a troop surge. Marty Carrigan, Grenade’s new West Regional Sales Manager, is already putting his battle plan into action, hiring three new sales rep commandos to carry out the company’s takeover of action sports. Jeff 2 Sales will handle Southern California, Las Vegas, and Arizona. LivinTheDream will cover Northern California, and PROjECT Sales Co. will control the Midwest territory.
“Grenade has never been the kind of company that brings a knife to a gun fight,” says Marty Carrigan, Grenade’s West Coast Regional Sales Manager. “These sales reps are the heavy artillery to support their retail partners and grow the Grenade brand.”
Jeff Anderson and Jeff Darby joined forces in 1998 to form Jeff 2 Sales, Inc. Both came from action sports backgrounds with the idea that, by combining resources as an agency, they could better service their retailers. Filling out their unit is Tommy Short –a sales rep who started out as a buyer, and packs an extensive background in snowboarding. Jeff 2 Sales currently manages sales for several snowboarding and skate accessory brands, bringing expertise and passion for the sports they represent.
Michael Rosen started LivinTheDream Inc. back in 2001. His team includes sales associates John Lyons and Rob Furtney, both sales veterans with a passion for winter sports and plenty of outdoor action experience. LivinTheDream delivers relentless service along with innovative products and business practices to retailers in Northern California and Northern Nevada.
PROjECT Sales Co. is the sales army of Don Bergeson and Peter Tawfick, specializing in action sporting goods. Bergeson grew up on both skateboarding and snowboarding, working his way up through the industry ranks from shop grom to in-house CS, shop owner, and now sales rep. He and Tawfick bring their passion for riding to selling the brands they represent.
Founded by two-time Olympic silver medalist Danny Kass, Grenade engineers action sports clothing and accessories. Headquartered in Portland, Oregon, Grenade has expanded its signature glove line to become a world player in action sports gear. From snowboarding to skateboarding, motocross to super cross, the iconic Grenade logo is found on top athletes in nearly every action sport. Grenade combines industry expertise and passion for adventure to create cutting-edge designs that dominate.
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October 22nd, 2008 at 6:44 pm
Jeff A. is as good as gets when it comes to sales reps. Looks like Grenade is on the right path!
October 26th, 2008 at 5:58 pm
michael rosen is the best ski rep ever! But past the age for boot camp, they cut off at 42. He does finger a lot of humble pie, as he may be the silent partner in his wife’s pole-dancing lesson biz. check out http://www.polateaz.com and wonder why she isn’t using her degree in chiropracty.
February 13th, 2009 at 6:07 pm
WTF??? Are you stupid? The best reps? K2 hardly has any accounts in So.Cal. Hiring “K2 ski” reps to push a “snowboarding” brand is suicide. Every snowboard rep that was contacted about taking over Nor.Cal and So.Cal said no because Grenade totally burned the old reps out of $250,000 in commissions.Yeah I DO know cuz I was one of the many who said no! Who’d be dumb enough to follow that act?
February 18th, 2009 at 11:21 am
I guess Grenade is stupid. They were looking for reps that would get out of bed in the morning and go to work. I guess the real question is “do you know what a reps job is?” Let me answer that for you.
Provide their accounts products that they can make money with. To rentlessly service their accounts so the employee’s as well as the buyers have complete info about that brand. Lastly checking their attitude at the door and worry about the brands they represent so that they are successful and stop worrying about what others are up to.
As far as Grenade screwing the old reps it goes without saying if that is the truth that is not cool. Reps work hard and deserve any and all commissions they are due. But continuing to hate on Grenade and the new reps is a waste of time. Go out and sell something and make money for you and your family.