In addition to adding new international events in 2013, X Games is also expanding its commitment to the progression of action sports through new content initiatives. Beginning with the X Games Pro Series, these new digital content-driven shorts are designed to tap into the day-to-day, lifestyles of action sports biggest stars, further transforming the X Games into a year-round action sports lifestyle brand. Content can be found at www.xgames.com/proseries.
The X Games Pro Series gives creative license to key action sports athletes to develop original, action-based, exclusive content that will be released on XGames.com each week. Click below for current X Games Pro Series content.
Launched in March with the video adventures of Travis Rice, X Games Pro Series will continue to deliver content through Road to X, Wednesday’s with Wallisch and other Pro Series athlete videos. Primary athletes tapped to create content are:
– Tony Hawk
– Rob Dyrdek
– Paul Rodriguez
– Ken Block
– Travis Rice
– Ryan Sheckler
– Sean Pettit
– Mark McMorris
– Tom Wallisch
– Bobby Brown
X Games Los Angeles 2013 Skateboard Street gold medalist Paul Rodriguez dropped his first Pro Series video April 16. “I’m hyped that X Games is expanding globally this year and with the conjunction with Street League,” said Rodriguez. “With addition of the Pro Series, I think it will give fans a unique view on what it really takes to get us to the biggest events and an inside look into what goes on behind the scenes.”
Fans can expect the next installment of Pro Series content appearing May 6 as Ryan Sheckler’s second video premiers on www.xgames.com/proseries.