Electric Launches Rx Eyewear In Europe
mike lewis
- September 15 2009
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Electric Visual is launching a new prescription eyewear line in Europe. According to Electric’s Web site, a release party for the new line, called the Electric and Clark Pary, will be held this Thursday in Paris at the Panic Room Bar.
Right now the launch is only taking place in Europe. The company plans to see how it goes and potentially roll it out in the States in the near future according to Electric Visual’s Cyle Cadam.
According to a release posted on Boardsport Source:
The EVRX Collection is a blend of proven sunglass styles engineered for ophthalmic use and original optical designs that communicate Electric’s core attitude.
Electric Visual’s volt logo, brings the EVRX collection to life and is subtly crafted into each optical frame. All styles feature optical grade metals, hinges, and heat adjustable handmade acetate plastics. There will be 18 styles, 72 skus, consisting of 12 hand crafted acetate frames, 3 metal/wire, and 3 hand crafted acetate/metal combinations. The EVRX Collection will be shipped in unique packaging that representative of the image, style, and quality of the brand.
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