Dragon Hires Rick Irons As Global Brand Manager

mike lewis

• October 20 2009
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Dragon Alliance has hired Surfer Publisher Rick Irons Jr. as its new global brand manager. Irons draws on his past experience as a pro surfer and action sports media veteran and will begin overseeing the direction of the brand November 9.

“Dragon is a great fit for me because they are the real deal,” said Irons. “They have always been true to their roots and have supported the core athletes, retailers, and customers since day one. Their team of athletes is unmatched, the product is better than ever, and they have a great vision for the future of the brand. They are also an independently owned brand, which in this day and age is a beautiful thing. It helps them be creative, innovative, and agile in this ever changing market.”

“Rick’s unique background and competitive drive will be added fuel to Dragon’s global sales and marketing momentum,” stated Aaron Behle, Dragon’s COO. “Rick is a solid person all around and we are stoked to add a leader of his caliber to the team.”

“As an independent company, it is important for us to draw from the established leadership in the industry; Rick brings a phenomenal amount of experience to the table that will help Dragon in its next progressive step,” added Will Howard, Dragon’s founder and CEO.”