DC Launches New Commercial Campaign On MTV2, FUEL TV

Press Release

• August 27 2008
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OFFICIAL PRESS RELEASE - Vista, CA… DC announces the launch of its latest commercial campaign, Progression. Airing on MTV2 and FUEL TV beginning August 18, 2008 the campaign will feature notable action clips of DC athletes in both :30 and :60 second spots set to the haunting Schoolhouse Rock! tune, “Figure Eight” by Blossom Dearie.

The Progression campaign features historical and never-before-seen footage from DC’s deep roster of athletes in skateboarding, snowboarding, BMX, motocross, surf and rally. Both commercials will be available to view at dcshoes.com on August 18th.

Beginning August 22nd, dcshoes.com will exclusively feature extended sequences from the commercial. Over twenty action sequences from the commercial will be highlighted as a full segment along behind the scenes details on the shoot. From Danny’s Mega Ramp jump to Travis Pastrana and Ken Block’s dual rally car/motocross jump, viewers can explore the footage that has made DC athletes legendary.

To view the commercials and extended footage, visit www.dcshoes.com.

About DC:
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboard boots, outerwear, snowboards and accessories.

As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.