Columbia Sportswear Appoints Director of Sales for Europe

Press Release

• August 14 2008
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Columbia Sportswear Company, a global leader in the active outdoor apparel and footwear industries, today announced the appointment of Patrick Chevallier as the director of sales for Europe. He will report to Christian Finell, general manager, Europe.

Chevallier, 46, is a veteran of the sports business industry with 18 years of experience. He joins Columbia from Amer Sports, where he served as commercial director for Eastern Europe and more than 20 countries of the EMEA region. Prior to that, he was employed for 12 years at Salomon in various international marketing and management positions. Chevallier is a native of France and will be based at Columbia’s European headquarters located in Geneva, Switzerland.

“We are pleased to welcome Patrick Chevallier to Columbia Sportswear. His strategic management skills and extensive knowledge of pan-European sales operations will play an important role in executing our global go-to-market initiatives in the European outdoor market,” said Christian Finell, General Manager Europe.