Chevy Pulls Plug On U.S. Snowboarding/Grand Prix Sponsorship

mike lewis

January 23 2009
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3 comments

With all of the problems facing Detroit it came as no real surprise to learn that Chevrolet has pulled its long running title partnership of US Snowboarding and the Grand Prix contest circuit after 12 years.

“They were a great partner that provided huge support to the Grand Prix series and U.S. Snowboarding,” says U.S. Snowboarding Program Director Jeremy Forster. “We have been fortunate to have many long time partners involved in the Grand Prix including Sprint (who was the presenting sponsor for Copper and also for Killington), Visa (presenting sponsor at Boreal), Paul Mitchell (title of the Paul Mitchell Progression Sessions), Nature Valley, Yahoo, and Bud Light. We have also added new sponsors X-Box, Go211, Avis, Delta, and Sorel to the Grand Prix events this season.”

Forster adds that they are currently looking for a new title sponsor to take Chevy’s place as they gear up for the 2010 Olympics.

1 Comments For This Post

nigheist Says:
January 23rd, 2009 at 4:09 pm

Bummer. Chevy was one of the few companies who did it the right way - supported on a grassroots level and was willing to commit the time to build USSAGP. They will be missed.

Hang in there Jeremy!!

2 Trackbacks For This Post

YoBeat: Making Fun of Snowboarding Since 1997 » News » Killington Grand Prix Results: Clark and Goldschmidt Win Pipe Says:
March 14th, 2009 at 1:43 pm

[...] Grand Prix because it was a great excuse to write a visit home off our taxes. But this year since there’s no truck up for grabs, we figured who cares! (Actually we’re going to catch the tail end of the east coast contest [...]

Brooke Geery: Extreme Journalist » I Only Shoot Covers Says:
March 19th, 2009 at 4:40 pm

[...] took to write. Ironically, the USSA lost a good deal of its funding later in the season when Chevy pulled out at a title sponsor of the Grand Prix Series, so they may be needing some of these tips [...]