BULA Donates $15,000 of Product To SOS Outreach

Press Release

• October 22 2008
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MONTREAL, QC October 22, 2008 – Bula, North America’s largest provider of winter accessories, today donated nearly 1,000 hats and accessories valued at approximately $15,000 USD to Colorado-based, not-for-profit SOS Outreach (SOS).

Established in 1993 in Vail, Colorado, SOS (formerly Snowboard Outreach Society), is a grassroots organization that encourages at-risk and underprivileged youth (ages 8-18) to build character and self-esteem through snow sports programs. SOS incorporates five core values into their programs: courage, discipline, integrity, wisdom and compassion. Along with providing adult mentors, community service opportunities and life skill workshops- these five values are integral to SOS accomplishing its mission of character-building in underserved youth to ensure healthy decision-making skills and successful life experiences.

“Organizations such as SOS show the compassionate and selfless side of those in the skiing and snowboarding industries,” said Bula Brand Manager, Juliet Korver. “Bula is thrilled to contribute and show gratitude for the important work they do in support of deserving youth and hopefully inspiring some future boarders and skiers.”

Bula’s donation to SOS shows their continued support of the skiing and snowboarding industries. These products will give SOS the ability to guarantee warmth on the slopes and to recognize students’ achievements with graduation gifts at the end of their sessions.

“SOS Outreach is proud of the relationship we’ve created with Bula to help us achieve our mission. SOS will provide a multi-year, core value curriculum to 4,000 youth at 38 mountain resorts this season. The program is promoting positive decision-making for future success in all participants,” said SOS Development Director, Seth Ehrlich.

About SOS Outreach:
SOS Outreach, formerly known as the Snowboard Outreach Society, this grassroots, 501(c)(3) organization was founded in 1993 in Vail, Colorado, to help at-risk and underprivileged youth (aged 8–18) build character and self-esteem. SOS’s primary goals are to strengthen resiliency and protective factors in participants’ lives to reduce harmful behaviors such as violence, suicide, teen pregnancy, school drop out, and drug & alcohol use. The organization’s efforts are supported by a vast network that includes mountain resorts, winter sport manufacturers, volunteers, donors, and others. For more information, visit www.sosoutreach.org.

About Bula Snow Accessories:
‘Bula’, a Fijian expression meaning “hello, peace and cheers’, is also the brand name for the Montreal-based premier snow sports accessory brand and manufacturer of winter headwear, socks, and base layers. Bula’s motto, “To live the good life” permeates all that we do, and is reflected in a product line that offers a wide variety of styles stressing high quality at a great price. Bula’s design team comes from a storied background within the industry with strong roots to snowboard, ski and beach culture. To learn more visit: www.bulabula.com.