Backcountry.com To Launch Snowboard Specific ODAT Site - WhiskeyMilitia to Focus On Skate/Surf
mike lewis
- February 18 2009
- 716 views
- 8 comments
Starting tomorrow, Febrauary 19, WhiskeyMilitia.com will no longer feature snow gear. Instead, backcountry.com is launching Brociety.com, a snowboard specific One Deal at a Time (ODAT) and WhiskeyMilitia will focus solely on surf and skate gear.
“In the past, snowboarders had to sift through the sometimes seemingly endless surf and skate deals at WhiskeyMilitia before a prime piece of snowboard gear came online,” says Backcountry.com PR’s Mike Geraci. “This made snowboarders frustrated…So, Brociety is pure snowboard gear all day, every day, and WhiskeyMilitia shifts to skate/surf only…hopefully everyone is happy.”
According to the press release:
You can also sign up for a throng of alerts—desktop, browser, IM bots and RSS—so you never biff a deal. And daily emails give you the heads up on what’s going down on the site in the next 24.
Brociety.com may be cash-saving ecstasy for snowboarders, but manufacturers also dig the ODAT model because the ODAT set-up moves their products without hammering brand equity. The limited-time availability forces people to act, so gear sells fast. This keeps the product pipes clear and reduces retail backup and overstock.
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February 18th, 2009 at 3:14 pm
“throng” and “biff”…
February 18th, 2009 at 3:35 pm
The name brociety.com sounds wicked lame. At least whiskeymilitia had a tasty beverage in it’s name.
February 18th, 2009 at 3:39 pm
oh whiskey was great for brand equity. It sure makes me buy more volcom, quik, and whatever else they put on it.
lame.
February 19th, 2009 at 2:52 am
YOU ARENT SUPPOSED TO START SENTENCES WITH “AND” … FUCK THESE LOPS
February 19th, 2009 at 11:38 am
The name is not my first pick but backcountry has sick ideas.
February 19th, 2009 at 1:34 pm
…when old people try to use what they think is cool slang. lame.
November 7th, 2009 at 1:34 am
The entire quite of Backcountry sites are just sick! Killer deals, awesome customer service… you can't really ask for much more. Other than more sites like them, right?!? I found one that has some similar goods, and deals….Check it out if you get a chance and you love Whiskey and what they sell. http://www.Selloutz.com Hope you enjoy!
November 7th, 2009 at 1:52 am
The entire family of Backcountry sites are just sick! Killer deals, awesome customer service… you can't really ask for much more. Other than more sites like them, right?!? I found one that has some similar goods, and deals….Check it out if you get a chance and you love Whiskey and what they sell. http://www.Selloutz.com Hope you enjoy!