Aspen Skiing Company, Aspen Art Musuem Announce Lift Ticket Partnership

Press Release

• October 24 2008
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Aspen/Snowmass, Colo., October 23, 2008 – Aspen Skiing Company and the Aspen Art Museum will partner for the fourth consecutive year on the artwork on all Aspen/Snowmass lift tickets for the 2008-2009 season. The tickets will feature the text-based artwork Give More Than You Take of American conceptual artist Jim Hodges.
“I wanted to give the ticket something powerful, beautiful, rich, and as varied as the people who enjoy the sublime context of the mountains,” says Hodges. “The simplicity of the phrase Give More Than You Take can be applied to many of life’s issues ranging in subject from economic principles to simple manners of behavior.”

Hodges has exhibited widely throughout the U.S. and abroad. He is perhaps best known for his use of diverse, often commonplace materials including silk flowers, photographs, paper napkins, broken glass and mirrors, which he often weaves into sculpture-based visual narratives reflecting on the passage of time.

“Aspen Skiing Company’s roots trace back to Walter Paepcke, who is well renowned for bringing together the seemingly unrelated pursuits of art and business.  In the fourth year of our partnership with the Aspen Art Museum we believe the Give More Than You Take artwork produced by Jim Hodges takes the lift ticket program to a new level,” said Mike Kaplan President of Aspen Skiing Company. “The artwork is certain to stimulate dialogue among our guests and locals which is exactly what this partnership is intended to do.”

Aspen Art Museum Director and Chief Curator Heidi Zuckerman Jacobson adds: “Like most great wisdom, ‘Give More Than You Take’ is a simultaneously simple and complex idea. The text references philanthropy, environmental awareness, corporate responsibility, Buddhist practice, and the overall concept of just being a good person and doing the right thing. The words he chose for the lift ticket can be seen as a subtle suggestion as well as a relevant question we can pose to ourselves as we enjoy the bountiful plenty that the four magical mountains of Aspen provide. ‘Do I give more than I take?’”
In addition to the 2008-2009 lift ticket Hodges will create a new site-inspired exhibition that will open with a free public reception at 6:00 p.m., on Thursday, February 12, 2009, and remain on view through Sunday, April 12, 2009.

With snow falling several times within the past week, the start of another season is just around the corner.  Snowmass and Aspen Mountain will open on November 27 with the Aspen Winternational Audi FIS Women’s World Cup races on Aspen Mountain following on November 29-30.  Aspen Highlands and Buttermilk will open soon after on December 13.

For more information on the 2008-2009 lift ticket or anything regarding Aspen Skiing Company, please visit www.aspensnowmass.com or call 800/525-6200.

Aspen Skiing Company operates the four mountains in the Aspen/Snowmass area - Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk - as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The area offers unparalleled nightlife and off-slope activities as well. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains – Aspen/Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Airport (EGE) (70 miles from Aspen). For more information on Aspen Skiing Company, please call 800-525-6200 or 970-925-1220, or visit the company’s website at www.aspensnowmass.com.