Fans are constantly tweeting, tagging and giving shout outs to their favorite athletes, celebrities and brands- reward them with the ultimate in customer service and respond. Of course, it would take a lifetime to respond to every devotee, but whenever possible, interact with fans by replying to their comments. Another strategy is to ask fans for their insights—Nike asks its followers to submit “#makeitcount photos, where fans take photos, hash tag “makeitcount” and Nike is instantly linked to that picture. The possibility of getting a response will attract followers in droves, and exponentially increase the number of times these followers upload, tag, and comment on photos that concern your company. In the same vein, following others can create ground swell for your account. Reaching out earns you more fans, as followers return the favor, and will make you more visible to that account’s followers.