Vans Goes to China: Part Three

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I swear, I’ll get to some actual work photos on this one. In case you missed out, check out Part One and Part Two of this series.

Scenes from a bus window.


Dudes would just walk around in their jammies. We thought it was a fachion statement, like teenage girls in the States, but someone told us it was more of a “Fuck you, I don’t care enough to get dressed” statement. Old Chinese dudes are punk.

The night before the event we had some pre-sushi “responsible beers” in the hotel bar.

Then we went to Haiku for sushi.

Looks like I’m wearing a tie, but it’s actually a beer.

The next morning Tim, Matt, Wheat, and the rest of the gang were waiting for us. We went to the SMP Park.

It was a long, trafficky ride, so Doug passed the time by interviewing Alva.

After the park we showered and regrouped in the lobby.

The tallest man in China (when Yao Ming is on tour), Joe Eberling and family.

Pnut creating shoe art.

Here’s the finished version of what he painted the first couple days.

Jenn Kong preparing for the media onslaught.

The pre-party consisted of retailers poring over the merchandise and learning about the history of Vans, and media interviewing Doug, Chris, and Tony.

Me and Jenny from Ogilvy, the PR firm for the event. She and I drank absinthe, but it was the fake stuff you can get in the States, not the kind that convinces you to write The Sun Also Rises, or cut off your ear and give it to a prostitute.

Overholser vs. the Chinese Media.

I think I interrupted an important meeting with this photo.

Chris O and Daphne from Ogilvy.

Me and Robbie Burns. While all the retailers were busy, I didn’t have shit to do, so we “went drinkin.’”

701 views | Categorized: Features, Photos | Tags: shanghai china, vans

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2 Comments For This Post

  • Bo Zhao Says:

    It seems vans raise equality to all interested retailers. Very well done! A right track in your penetration. You have started 100% managing the marketing section on site in China since day one.

  • sigh... Says:

    the VFC shareholders must be drooling.

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