Top Seller: Freeride Surf Shop, FL

JBrogger

• October 28 2008
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Freeride Surf Shop
freeridesurfshop.com
Gainesville, Florida

Freeride Surf Shop was established March of 1997 after many years of being known as Inland Surf Shop. The name Freeride comes from the classic surf movie Freeride, starring legendary surfer Shaun Tomson. Now in its eleventh year of operation, Freeride is located just four blocks north of the University of Florida and benefits from a solid boom in business during the fall months.

BEST SELLING CATEGORIES

1. Sunglasses
It’s no surprise that customers in the sunshine state are buying more sunglasses than any other category, and what retailer doesn’t love the high margins this category offers.

Best Selling Brand: Smith
The college town of Gainesville is loving the selection from Smith Optics this season, with plenty of polarized and interchangeable lenses to suit everyone’s needs.

Best Selling SKU: Smith Projekt
The Projekt is Freeride’s best-selling glass, followed closely by the Method and Proof models, also from Smith.

2. Sandals
It’s back-to-school time, but in most parts of Florida it still feels like summer. This means that school uniform dictates a cozy pair of flip-flops to let your feet breathe.

Best Selling Brand: Rainbow
Known for their high-quality materials and variety of styles, Rainbow is leading the charge in the sandal category at Freeride.

Best Selling SKU: Rainbow 301
At Freeride, Rainbow’s leather 301 model sells the best in medium brown and espresso brown.

3. Complete Skateboards
Still the preferred mode of transportation among college students everywhere, complete skateboards round out Freeride’s top three best-selling categories.

Best Selling Brand: Sector 9
No surprise here. There’s no doubt that when it comes to complete skateboards, Sector 9 is king.

Best Selling SKU: Sector 9 Dreamwave
Whether heading to class, the local Starbucks, or the liquor store, UF students prefer to do it on the Dreamwave. Runners up include the Evening Session and bamboo Bingin, also by Sector 9.