Lifetime Fall/Winter 2012 from Lifetime Collective on Vimeo.

Lifetime Collective, a collaborative group of artists and friends, define’s itself as a brand through the mantra “A work in progress,” and thrives on the ever-changing nature of life and how we adapt to that change. For it’s Fall 2012 collection, Lifetime drew inspiration from a photo shoot in Iceland, which encapsulated  “the warmth and light of an endless journey through a city and it’s countryside,” as reflected in the three-minute video above. Take a look at the gallery right here.