Despite a somewhat slow morning following a night full of awards, parties, premieres, dinners, and debauchery, Friday got rolling and business picked up, especially in the wake, swim, longboard, and SUP sections.

Here’s a look at what went down and stay tuned for a full wrap up including videos, attendee feedback, and more after the show wraps up later today.

Follow the jump for coverage from Day 1 and the wake and SUP demo.