SNOWBOARD Mag Publisher Purchases Future’s Snowboarding Assets
mike lewis
- August 06 2008
- 824 views
- 13 comments
Storm Mountain Publishing, (SMP) the Boulder, CO based publisher of SNOWBOARD and Freeskier magazines announced last week that it has purchased Future US, Inc’s snowboarding division for an undisclosed amount. According to SMP’s CEO Bradford Fayfield, the acquisition includes the web site futuresnowboarding.com and the women’s snowboarding magazine The Drift. SMP also announced that it will fulfill all of Future Snowboarding’s outstanding subscriptions with SNOWBOARD magazine.
Future’s snowboarding division closed its doors on June 12 of this year due to financial reasons.
“We’re investing heavily in our winter-sports properties, and this acquisition makes temendous sense given our overall business strategy,” says Fayfield. “Future devoted significant resources to developing its snowboarding division, and we’re excited to build upon that foundation.” Future subscribers will receive SNOWBOARD for the duration of their subscription, and the move nearly doubles SNOWBOARD’s base, which the company hopes will improve its appeal to advertisers.
SMP will continue publishing Future’s women-specific magazine, The Drift, the sole national, female snowboarding magazine. “For years we’ve wanted to launch a women’s snowboarding magazine,” says SNOWBOARD Publisher Jeff Baker. “They’ve created a fantastic magazine and provided a valuable outlet for showcasing women’s snowboarding.”
SMP will also begin updating futuresnowboarding.com with fresh material in the near future.
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August 6th, 2008 at 8:24 am
Looking forward to Drift coming back…a women’s magazine that is worth having around. Good job Snowboard Mag!
August 6th, 2008 at 8:35 am
isnt drift an eco-surf mag too?
August 6th, 2008 at 10:51 am
in other words snowboard mag bought future’s website, mailing list and a girls mag that nobody reads. Now a few thousand more people that dont really snowboard will be recycling snowboard mag. whoo hooo.
August 6th, 2008 at 12:00 pm
all in the name of getting more distribution, the more distribution they can get, more attractive to advertisers, and potential advertisers
August 6th, 2008 at 12:50 pm
Are worse than double dude-ing someone
August 6th, 2008 at 1:36 pm
Why they will keep both websites? Thats retard! Or they cannot compete against snowrev.com or the gnarly new transworld site??
August 6th, 2008 at 11:18 pm
I agree Shayboarder, as a dedicated magazine junkie a solid womens’ snowboard mag on the market would definitely make me smile.
August 7th, 2008 at 6:52 am
They only bought the lists from Future so they could ramp up their pathetic sub base. I think it is pretty safe to say none of the Future employees will have jobs and we won’t see another Future magazine.
August 7th, 2008 at 2:11 pm
The subscriptions increase for their circulation figures will only be temporary - readers made the choice to subscribe to Future over SNOWBOARDING. What makes SMP think that the subscribers will re-buy once their current run finishes…. unless they got Future’s assets so cheap it doesn’t matter?
Anyway, I agree with Jesus. Running the two sites cannibalizes their own business - which one gets the exclusives? Who gets preferential treatment for photos, interviews and content budget? Better off doubling the content budget and staff of one site and making it rad.