PRESS RELEASE: WASHINGTON (Jan 21, 2013) — Sponsored by TransWorld Media and presented by Votigo, the BlueBird Social Zone will have a long list of free social media services and seminars during the upcoming 2013 SIA Snow Show (Jan. 31-Feb. 3) at Denver’s Colorado Convention Center.

The perfect spot for taking a quick break, posting updates, reviewing notes/photos or filing a story, SIA’s BlueBird Social Zone will be a little social media oasis right off the Snow Show floor. Seated work areas, charging stations, music streaming plus a full line-up of seminars dedicated to social media will make it easy to stay connected throughout the Show.

Experts from Votigo, specializing in social marketing, will be on hand to lend professional advice throughout the Show. Votigo will also offer up social marketing incentives to BlueBird visitors and host a social media photo contest.

BlueBird Social Zone Events appear below and online.

Thursday, January 31


The Digital Journey of Outdoor Sports Enthusiasts, Presented by Google


Social Marketing Success Stories, Presented by Votigo


BlueBird Bash and Photo Contest Kick-Off


Friday, February 1


The Social Brand: Engaging and Activating Consumers, Presented by Votigo


Social Media Strategy – Winning Customers with your Words, Presented by Lynn Switanowski-Barrett


Social Snow Sports Brands: Rapid Fire Marketing Panel, Presented by Votigo


Saturday, February 2


Overcoming Seasonality: Leveraging social media to tell a year-round story even if your product doesn’t, Presented by Turner PR


The Inside Scoop: Working with bloggers (panel discussion includes 3-5 tops snow sports bloggers), Presented by Turner PR

Member-owned and inspired, and dedicated exclusively to snow sports, the SIA Snow Show is the industry’s largest annual global gathering. It’s where the most influential and visionary brands connect with leading retailers and resorts to unveil innovations, exchange ideas and build solid relationships that shape the industry.

Stay connected to 2013 SIA Snow Show news with the SIA Social Dashboard, with feeds from the SIA Facebook page, SIA’s Latest and @siasnowsports on Twitter. Use #SIA13 to join the Twitter and Instagram dialogues with thousands of industry professionals preparing to converge on Denver, Winter Park Resort and Devil’s Thumb Ranch, Colo., January 31-February 5 for the Snow Show and On-Snow Demo.

– SIA –

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Annually producing the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, SIA delivers invaluable data/research reports including the Snow Sports Market Intelligence Reports, SnowSports RetailTRAKTM and Executive Market Summary. SIA also produces the Supplier Show, Sourcing Snow, at the SIA Snow Show; learn more at SIA is dedicated to growing the industry through consumer initiatives and websites, and, marketing resources, services and collaborative programs to increase participation and move product. For more information, visit SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC Area). Phone: 703-556-9020, Fax: 703-821-8276, Email: