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Sustainability Best Practices Part 1 | Fair Trade & Social Programs

Sustainability Best Practices Part 1 | Fair Trade & Social Programs

Sustainability Best Practices: What Does It Really Take To Be A Sustainable Company To consumers who are not familiar with the manufacturing supply chain, they may think being a sustainable-driven company means using solar energy, recycled paper in the office and selling organic cotton garments. All of those are true, but manufacturers agree that employing

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Initiators of Change | Six Companies Driving Sustainability

Initiators of Change | Six Companies Driving Sustainability

| VISSLA | EcoSeas Wetsuit & Coconut Boardshorts VISSLA’S ECOSEAS WETSUIT How it’s sustainable…1. Naturalprene | Replacing neoprene with an all-natural rubber foam harvested from rubber trees. 2. AquaA  | Water-based solvent-free, lamination glue free from harmful chemicals.3. Upcycled Ultraspan | A water repellent, fast-drying jersey made from recycled plastic bottles. The recycled jersey replaces your normal, petroleum-based fabrics found in your average wetsuit.  UPCYCLED COCONUT[...]

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Heshbacks: Growing The Brand Beyond Wakeboarding

Heshbacks: Growing The Brand Beyond Wakeboarding

Heshbacks co-founders Nick Dorsey and Dylan Miller discuss starting their own headwear brand and growing beyond wakeboarding.

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Office Tour: Checking Out GoPro’s Newest Southern California Digs

Office Tour: GoPro's New Southern California Headquarters

Inside the Southern California GoPro headquarters | Start-up Mentality Meets Innovative Design Photos & Additional Reporting: Kailee Bradstreet When you first pull into the parking lot of GoPro’s newest office space in Carlsbad, Calif., you’re struck by the commanding simplicity of the architecture. Although the building is perfectly on-trend, think minimal and industrial, nothing feels

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Double Trouble | The California Dream in a Day – Land to Sea

Double Trouble | The California Dream in a Day – Land to Sea

Double Trouble | The California Dream in a Day – Land to Sea 19 hours. That’s all it took. 19 hours to conquer an adventure made for the storybooks. An invite list of eight professional athletes from surfing, snowboarding, and skateboarding—six nationalities represented—two photographers, one videographer, two fearless leaders, zero budget, twelve sponsors, 100 PBR’s, and a

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Ask the Expert: Creating the Vans 50th Anniversary Pro Classics Era Video

Ask the Expert: Creating the Vans 50th Anniversary Pro Classics Era

The motion graphics studio Already Been Chewed (ABC) partnered with Vans to commemorate 50 years of pushing the limits March 16, 2016 marked the 50th anniversary of Vans, one of the most iconic brands in action sports. The shoe company started out making custom shoe orders in a small shop in Southern California, brought the world its

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Ryan Hurley and Aaron Pai on new Hurley Store at Huntington Surf & Sport

Ryan Hurley and Aaron Pai on new Hurley Store at Huntington Surf & Sport

We caught up with Ryan Hurley and Aaron Pai to hear more about the new Hurley store at Huntington Surf & Sport.

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Josh Malczyk from Line Skis Talks Fish-Shaped Skis & Athlete Inspo at The Sessions @ SIA

Josh Malczyk from Line Skis Talks Fish-Shaped Skis & Athlete Inspo at The Sessions @ SIA

Line Skis Global Brand Director Josh Malczyk talks brand growth, innovation, and athlete involvement for The Sessions @ SIA.

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Dave Nash Downloads on Sun Diego x Petco Park Partnership & Opening Day

Dave Nash Downloads on Sun Diego x Petco Park Partnership & Opening Day

Sun Diego sets up shop at Petco Park, growing awareness around the SoCal retailer’s brand The sun was out and the fans were fired up Monday at Petco Park, as lines to get into the game stretched blocks. It was opening day, Padres vs. Dodgers, and from our post at center field, the game couldn’t

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Former Rusty NA CEO Transitions Laguna Retail Space into new store, LandMark Surf Co.

Former Rusty NA CEO Transitions Laguna Retail Space into new store, LandMark Surf Co.

After leaving his role at Rusty earlier this year, Charlie Setzler has set out to rebuild the Laguna, California flagship shop into a multi-branded platform. More on that strategy can be found in our interview with him, here.

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Armada’s Hans Smith for The Sessions @ SIA

Armada’s Hans Smith for The Sessions @ SIA

Armada Co-Founder Hans Smith on the growth of the ski brand, 14 years later. The Sessions @ SIA, 2016.

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Gabriel Medina Sits Atop the Surf Social Exposure Meter in Q1 Results

Gabriel Medina Sits Atop the Surf Social Exposure Meter in Q1 Results

Surf Athlete Social Rankings Powered by Hookit: 01.01.2016 – 04.01.2016 *Rankings Based off Total Interactions Score from Athlete’s Instagram, Facebook, and Twitter; Measures Total Followers, New Followers, Post Volume, and Engagement Gabriel Medina, the young Brazilian and 2014 ASP world champion, has undoubtedly captured that top spot on social media once again, blowing his competition

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John John Florence Ahead In First Quarter of 2016 Exposure-Meter

John John Florence Ahead In First Quarter of 2016 Exposure-Meter

In a repeat performance, John Florence is soaring above the dominance of 2015 and completely controlling the edit scene through the first quarter of the year.