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2015 SIMA Image Awards Winners & Evening Highlights

2015 SIMA Image Awards Winners & Evening Highlights

The 2015 SIMA Image Awards were packed at The City National Grove of Anaheim Thursday evening, and some surprises shook the industry as emerging brands stepped up to sweep some of the most prestigious brand and product awards of the night.

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2016/17 Goggle Trends

2016/17 Goggle Trends

Many choices exist in the optics channel, and we’re diving into next season’s options to help you sift through and create the most meaningful assortment for your store.

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Habitat Skateboards Partners With New Distributor Official

Habitat Skateboards Partners With New Distributor Official

We caught up with Official Brand Manager Jeff Landi to hear more of the immediate details, and what this means for Habitat moving forward.

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SPY’s Annual Gelande Quaffing Tournament & Other Important News

SPY’s Annual Gelande Quaffing Tournament & Other Important News

SPY hosted its second-annual On-Snow Quaffing Tournament at Copper Mountain Expanding the Happy Lens Line of Goggles PHOTOS: @TrippFayPhoto Coming out of SIA, one theme rings true: categories are growing and brands are pushing the expectations for innovation. Goggle technology is no exception. Andrew Thomas, marketing manager at Spy Optic, contributes their proprietary Happy Lens offering

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Master Plan Communications Celebrates Four Years

Master Plan Communications Celebrates Four Years

Master Plan Founder Ashton Maxfield shares the agency's biggest milestones, and where he sees the action sports industry headed.

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The Impact of Water & Energy Use in Snowmaking at U.S. Resorts

The Impact of Water & Energy Use in Snowmaking at U.S. Resorts

*Editor’s Note: Jake Black is a leading contributor for TransWorld Business, focusing on climate change awareness in our mountain communities. His piece was originally printed in the Winter 2015/16 print issue of TransWorld Business.  Resilience in the Face of a Changing Climate: The Impact of Water & Energy Use in Snowmaking at U.S. Resorts In

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2016 Outerwear Trends: New Fabrics, Performance & Sustainability

2016 Outerwear Trends: New Fabrics, Performance & Sustainability

From the mountains, to the park, to the streets, and around the globe, outerwear trends for 2016/17 seem to reflect one common mantra: designed to stand against anything their consumer can shake at it.

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How USC’s Skateboarding Business Class is Fostering the Next Crop of Industry Leaders

How USC’s Skateboarding Business Class is Fostering the Next Crop of Industry Leaders

Neftalie Williams, a skate photographer who has held roles with Dwindle, Maloof Money Cup, and Cuba Skate, explains why USC's Annenberg School of Communication sees immense potential in leveraging the skateboarding industry to explore issues of technology, race, class, and gender, and provide a framework for how it can work as an agent for public diplomacy and social change.

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On-Snow Demo 2016 | Chairlift Talk

On-Snow Demo 2016 | Chairlift Talk

Chairlift Talk for SIA’s On-Snow Demo | What Stood Out Our legs are tired, our voices are shot, but SIA’s On-Snow Demo is always the best way to end the busy tradeshow season. It also doesn’t hurt when Mother Nature decides to dump a lovely 12 inches of snow at Copper Mountain just in time for the

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Upstarts: Lume Cube

Upstarts: Lume Cube

Lume Cube Co-Founder Mornee Sherry discusses becoming an entrepreneur, succeeding after a Kickstarter campaign, and what is next for the San Diego startup.

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Behind The Brand: Landyachtz Vancouver Retail Space

Behind The Brand: Landyachtz Vancouver Retail Space

What does a mini-ramp, arcade, bike repair shop, and skate gear showroom all have in common? All are housed in a 100-year-old historic building in the heart of Vancouver that Landyachtz now calls home. Read up on what the brand has been up to, and its plans to help build a nearby community skatepark.

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SIA 2016 | Product Highlights & Trend Report From the Snow Show

SIA 2016 | Product Highlights & Trend Report From the Snow Show

Here's a look at everything that went down at #SIA2016, including how the latest products in the snowboarding space are shaping up, and which brands have the most compelling stories moving into the 2016-17 season.

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SIA 2016 | Helmets, Goggles & Accessories

SIA 2016 | Helmets, Goggles & Accessories

From a creative and technical standpoints, brands were firing at all levels. See who is working to elevate product offerings in helmets, new lens advancements, and more.