Brand Profiles

Slowtide | Transforming the Everyday Beach Accessory

Catching Up with Slowtide On Transforming the Beach Towel

Slowtide has infused artistic direction and design into a taken-for-granted product. We caught up with the brand that was able to transgress the mundane, and aims to “own the towel market” When thinking of a beach towel, what comes to mind? The average, striped number? The “I-stole-this-from-the-bathroom” type that’s always much too short? Or the

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The 2016 STATE OF SURF | Three things you need to know

The 2016 STATE OF SURF | Three things you need to know

TransWorld Business just released its 2016 STATE OF SURF report. Inside, you'll find a look into the surf community: from industry leaders at the retail and business level, to the core surfers who are shaping the lifestyle and its trends. We've outlined three pieces of info you can't miss from this year's findings.

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Highlights from GoPro’s Karma & Hero5 Global Launch

Highlights from GoPro’s Karma & Hero5 Global Launch

We spent the day with GoPro at Squaw Valley, California, testing out the newest products just released early Monday morning. Details from the day, and reactions to the Karma and Hero5, can be found here.

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Live From GoPro’s Global Launch In Squaw Valley

Live From GoPro’s Global Launch In Squaw Valley

GoPro is hosting more than 300 media, ambassadors, and staff at Squaw Valley, California, this week for the global launch of the Karma drone, the Hero5 Black and Sessions cameras, and the Quik editing app. Stay tuned for real-time details throughout the day, including a live demo of the Karma in action.

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The People and Parties of Surf Expo | September 8-10, 2016

The People and Parties of Surf Expo Summer 2016

Want to catch up on all of the people and parties of the summer Surf Expo 2016 show? We went, we saw, and we rounded up the best photos from the event.

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The State Of Surf 2016 | What Does Surfing Need?

The State Of Surf 2016 | What Does Surfing Need?

The State Of Surf 2016 | What does Surfing need? By Kailee Bradstreet & Hayley Helms At Surf Expo last week, the industry came together to discuss the overall state of surfing—from the retail landscape and distribution strategies, right down to product innovation and how it’s propelling us forward. In four very short years, our

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Top Product Picks from Surf Expo September 2016

Top Product Picks from Surf Expo September 2016

Surf Expo wrapped up this Saturday in Orlando, Florida. We were on the floor checking out what's new with products, as well as brands' varying strategies and approaches to the evolving retail landscape. Here's what we learned.

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Case Study | How evo Scaled Specialty Retail with ‘La Familia’ Network

Case Study | How evo Scaled Specialty Retail with ‘La Familia’ Network

evo Founder Bryce Phillips leverages strengths of like-minded retail partners to create ultimate "customer-focused" network.

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‘Fate of Retail’ Part 3 | The Amazon Effect

‘Fate of Retail’ Part 3 | The Amazon Effect

‘Fate of Retail’ Part 3 | The Amazon Effect Many are calling it the ‘Amazon Effect’. Everyone is feeling it. What can brands and retailers do about it? Amazon started out of Jeff Bezo’s garage back in 1994. The online book store has grown and evolved into the world’s largest online retailer with a reported $107 billion in sales last year.

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‘The Fate of Retail’ Part 2 | Experiential Commerce

‘The Fate of Retail’ Part 2 | Experiential Commerce

“The Fate of Retail” Story Teller Series Part 2 | Experiential Commerce What does it take to win over a customer? More than ever before. WARNING: your product alone isn’t enough. Retailers must do more to stand out and deliver value. More options for how and where to shop exist than ever before. Just being

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‘The Fate of Retail’ Part 1| Brands and Retailers Working Together

‘The Fate of Retail’ Part 1| Brands and Retailers Working Together

Developing relationships with key business partners doesn’t just happen overnight. It surely doesn’t create results right away. These strategic partnerships need to be treated as long-term investments. Here, several companies share ways their partnerships are impacting the bottom line.

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Seven Things Retailers are Saying that Brands Need to Know

Seven things retailers are saying that brands need to know

We talked with more than a dozen shops in every region across the U.S. Shop owners shared what brands are doing right—and where they are coming up short—when it comes to keeping independent retail alive.

Brand Profiles

Sanuk Director of Marketing Anders Bergstrom Talks About His New Position, Marketing Initiatives, and What’s Coming Up for 2017

Sanuk | The Secret to Keeping Their Brand Fresh

Anders Bergstrom fills us in on his new role with Sanuk, and what we can expect from the brand It’s been just a few months since Sanuk named Anders Bergstrom its new director of marketing. Previously the director of strategy development for Deckers Brands, Bergstrom has been using his industry experience to guide and revitalize Sanuk.