VP of Creative & Strategy for GoPro Entertainment Wil Tidman gives us the details in light of the one-year anniversary of its Awards program.
The Outpost took place this weekend- the first event of its kind, the Outpost is designed around creating an outdoor community and forging connections.
Buy ALL NEW! - State of SURF 2016 Women surfers rising in the ranks on social media In the past, and even recently, surfing has been considered a male dominated sport. The undertones of this sentiment can be sensed in subtle and not-so-subtle ways when looking at athlete contracts, and how much (and what type
Buy ALL NEW! - State of SURF 2016 THE STATE OF SURF 2016 | Positioning your shop for success Surf shops face some of the biggest challenges when it comes to reinventing themselves in this new retail landscape. Not only do they need to keep up with product innovation and differentiate from local competition and
Experiential marketing takes on a fresh form at new outdoor-based gathering | The Outpost Co-founder Jeff Wolfe on “forgoing quantity for intimate quality” About a year ago, several Bay Area entrepreneurs conceptualized a new idea over beers. The thought was to get people out of a sterile office-like environment (we can all relate to that)
Buy ALL NEW! - State of SURF 2016 The STATE OF SURF 2016 | Despite the growth of direct-to-consumer sales, specialty retail is still driving business Following up on our discussion about where surfers shop, we now take a look at it from the inside. We asked surf brands some qualifying questions to find out
Core surfers' shopping habits is an area that's been flagged as the most revealing in our 2016 STATE OF SURF report. Most namely, where is that a surfer shops on a regular basis?
Rather than relying on a traditional season-based model, at the summer 2016 tradeshows we saw many brands going their own way when it came to design and production During this season’s tradeshow circuit, we talked to more and more brands that are moving away from a traditional seasonal-based distribution model. Instead, many companies are focused
This season, we saw mobile retail make its mark as brands across the country took to the streets to show their stuff This season, we saw something a bit out of the ordinary. Brands and retailers are taking their products to the streets- literally. We saw brands from all over the industry participating in mobile
How Hurley and Fender are uniting their collective DNA at retail.
The Explosive Growth Of The Outdoor Market | How Brands, Executives, & Products in Our Space are Shifting Strategies to Include the “Outdoor” Angle Additional Reporting: Rian Rhoe, Kelsey Smith, Hayley Helms More than ever, established companies in the action sports space—as well as emerging brands—are looking to the outdoor lifestyle for inspiration. The market
Buy ALL NEW! - State of SURF 2016 "Surfer"— What does that mean? | Defining the surf community, measuring participation & thinking about future growth A question we get asked a lot is just how many surfers are there? The nature of surfing makes it a tricky one to answer, mainly because first you must
A ’90s Resurgence | A trend that aligns with high-fashion forecasts and time-warps our industry back to its heyday For the past few seasons, we’ve seen an increasing amount of ’90s-inspired pieces creep back into many brands’ lines within our space. That’s not going to stop anytime soon, according to recent trend forecasts that report