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Matanivusi | Fiji’s Sustainable Surf Resort on Becoming STOKE Certified

Matanivusi | Fiji’s Sustainable Surf Resort on Becoming STOKE Certified

In 2014, Matanivusi became the first surf resort to be labeled a proper, STOKE Certified eco-resort. Co-Owners Briand and Donna McDonald discuss the story.

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Think Big, Part 2 | How Squaw Valley’s Partnership With Tesla May Be the Beginning of a New Energy Model

Think Big, Part 2 | How Squaw Valley’s Partnership With Tesla May Be the Beginning of a New Energy Model

How Squaw Valley’s Partnership With Tesla May Be the Beginning of a New Energy Model By Jake Black Squaw Valley Ski Holdings is changing the dichotomy between environmentalism and business. CEO Andy Wirth is turning the two common oppositions into a symbiotic relationship. In part one of this story, we saw how Wirth worked with

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Think Big, Part 1 | Squaw Valley’s Leverage to Change the Energy Grid for Good

Think Big, Part 1 | Squaw Valley’s Leverage to Change the Energy Grid for Good

Squaw Valley Uses Its Leverage to Change Lake Tahoe’s Energy Grid for Good By Jake Black When determining atmospheric health, carbon dioxide is the most common indicator we measure to identify our climate’s condition. As carbon dioxide in the atmosphere increases we see global climate change taking its effects. While scientists differ in opinions on

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Sustainability Best Practices Part 3 | Paradigm Shifts in Business

Sustainability Best Practices Part 3 | Paradigm Shifts in Business

Part 3: Consumers Do Care | Sustainability and the Future of Business For a company with a global supply chain and hundreds of employees and partnerships worldwide, changing directions is not going to happen overnight. It’s a constant balance to negotiate higher costs and responsible, sustainable practices with profit margins. The production process of Firewire

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Sustainability Best Practices Part 2 | Responsible Sourcing

Sustainability Best Practices Part 2 | Responsible Sourcing

Sustainability Best Practices Part 2 | Using Data to Make Better Sourcing Decisions Sourcing environmentally-friendly materials, such as recycled polyester fabrics and organic cotton, are the most basic and superficial steps to beginning the transition to a sustainable-driven business. But to progress beyond materials requires deeper data and analysis of the entire supply chain. Burton

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Sustainability Best Practices Part 1 | Fair Trade & Social Programs

Sustainability Best Practices Part 1 | Fair Trade & Social Programs

Sustainability Best Practices: What Does It Really Take To Be A Sustainable Company To consumers who are not familiar with the manufacturing supply chain, they may think being a sustainable-driven company means using solar energy, recycled paper in the office and selling organic cotton garments. All of those are true, but manufacturers agree that employing

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Initiators of Change | Six Companies Driving Sustainability

Initiators of Change | Six Companies Driving Sustainability

| VISSLA | EcoSeas Wetsuit & Coconut Boardshorts VISSLA’S ECOSEAS WETSUIT How it’s sustainable…1. Naturalprene | Replacing neoprene with an all-natural rubber foam harvested from rubber trees. 2. AquaA  | Water-based solvent-free, lamination glue free from harmful chemicals.3. Upcycled Ultraspan | A water repellent, fast-drying jersey made from recycled plastic bottles. The recycled jersey replaces your normal, petroleum-based fabrics found in your average wetsuit.  UPCYCLED COCONUT[...]

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Heshbacks: Growing The Brand Beyond Wakeboarding

Heshbacks: Growing The Brand Beyond Wakeboarding

Heshbacks co-founders Nick Dorsey and Dylan Miller discuss starting their own headwear brand and growing beyond wakeboarding.

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Office Tour: Checking Out GoPro’s Newest Southern California Digs

Office Tour: GoPro's New Southern California Headquarters

Inside the Southern California GoPro headquarters | Start-up Mentality Meets Innovative Design Photos & Additional Reporting: Kailee Bradstreet When you first pull into the parking lot of GoPro’s newest office space in Carlsbad, Calif., you’re struck by the commanding simplicity of the architecture. Although the building is perfectly on-trend, think minimal and industrial, nothing feels

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Double Trouble | The California Dream in a Day – Land to Sea

Double Trouble | The California Dream in a Day – Land to Sea

Double Trouble | The California Dream in a Day – Land to Sea 19 hours. That’s all it took. 19 hours to conquer an adventure made for the storybooks. An invite list of eight professional athletes from surfing, snowboarding, and skateboarding—six nationalities represented—two photographers, one videographer, two fearless leaders, zero budget, twelve sponsors, 100 PBR’s, and a

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Ask the Expert: Creating the Vans 50th Anniversary Pro Classics Era Video

Ask the Expert: Creating the Vans 50th Anniversary Pro Classics Era

The motion graphics studio Already Been Chewed (ABC) partnered with Vans to commemorate 50 years of pushing the limits March 16, 2016 marked the 50th anniversary of Vans, one of the most iconic brands in action sports. The shoe company started out making custom shoe orders in a small shop in Southern California, brought the world its

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Ryan Hurley and Aaron Pai on new Hurley Store at Huntington Surf & Sport

Ryan Hurley and Aaron Pai on new Hurley Store at Huntington Surf & Sport

We caught up with Ryan Hurley and Aaron Pai to hear more about the new Hurley store at Huntington Surf & Sport.

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Josh Malczyk from Line Skis Talks Fish-Shaped Skis & Athlete Inspo at The Sessions @ SIA

Josh Malczyk from Line Skis Talks Fish-Shaped Skis & Athlete Inspo at The Sessions @ SIA

Line Skis Global Brand Director Josh Malczyk talks brand growth, innovation, and athlete involvement for The Sessions @ SIA.