2015 SIMA Image Awards Winners & Evening Highlights The 2015 SIMA Image Awards were packed at The City National Grove of Anaheim Thursday evening, and some surprises shook the industry as emerging brands stepped up to sweep some of the most prestigious brand and product awards of the night. Several industry icons took the stage
Many choices exist in the optics channel, and we’re diving into next season’s options to help you sift through and create the most meaningful assortment for your store.
We caught up with Official Brand Manager Jeff Landi to hear more of the immediate details, and what this means for Habitat moving forward.
SPY hosted its second-annual On-Snow Quaffing Tournament at Copper Mountain Expanding the Happy Lens Line of Goggles PHOTOS: @TrippFayPhoto Coming out of SIA, one theme rings true: categories are growing and brands are pushing the expectations for innovation. Goggle technology is no exception. Andrew Thomas, marketing manager at Spy Optic, contributes their proprietary Happy Lens offering
Master Plan Founder Ashton Maxfield shares the agency's biggest milestones, and where he sees the action sports industry headed.
*Editor’s Note: Jake Black is a leading contributor for TransWorld Business, focusing on climate change awareness in our mountain communities. His piece was originally printed in the Winter 2015/16 print issue of TransWorld Business. Resilience in the Face of a Changing Climate: The Impact of Water & Energy Use in Snowmaking at U.S. Resorts In
From the mountains, to the park, to the streets, and around the globe, outerwear trends for 2016/17 seem to reflect one common mantra: designed to stand against anything their consumer can shake at it.
Neftalie Williams, a skate photographer who has held roles with Dwindle, Maloof Money Cup, and Cuba Skate, explains why USC's Annenberg School of Communication sees immense potential in leveraging the skateboarding industry to explore issues of technology, race, class, and gender, and provide a framework for how it can work as an agent for public diplomacy and social change.
Chairlift Talk for SIA’s On-Snow Demo | What Stood Out Our legs are tired, our voices are shot, but SIA’s On-Snow Demo is always the best way to end the busy tradeshow season. It also doesn’t hurt when Mother Nature decides to dump a lovely 12 inches of snow at Copper Mountain just in time for the
Lume Cube Co-Founder Mornee Sherry discusses becoming an entrepreneur, succeeding after a Kickstarter campaign, and what is next for the San Diego startup.
What does a mini-ramp, arcade, bike repair shop, and skate gear showroom all have in common? All are housed in a 100-year-old historic building in the heart of Vancouver that Landyachtz now calls home. Read up on what the brand has been up to, and its plans to help build a nearby community skatepark.
Here's a look at everything that went down at #SIA2016, including how the latest products in the snowboarding space are shaping up, and which brands have the most compelling stories moving into the 2016-17 season.
From a creative and technical standpoints, brands were firing at all levels. See who is working to elevate product offerings in helmets, new lens advancements, and more.