Brand Profile: Collective International

mike lewis

• July 20 2009
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When you walk in to Collective International’s Denver offices the wave of activity hits you like a wall. The energy running through the place and its staff, who has grown from 13 to 18 over the last few months, is pulsing like a sound track to the beats of the many new projects going on in each room. Despite the tough economic times, Collective International, which owns such brands as Sims, Lamar, Airwalk, Vision Street Wear, and LTD has managed to continue to post strong growth and charge ahead with new ventures including the relaunch of such iconic brands as Vision Street Wear, updating Airwalk and Lamar Snowboards.

We recently caught up with Lamar and Sims Brand Manager and all around jack of all trades Marc Vitelli to get the scoop on what’s in store for their efforts to bring Lamar back to its former standing as one of the top core brands on the market with a major push for the 2010/11 line.