Slashing his way into 2013, Gigi Rüf Steals Merrill’s Exposure Meter crown


Starting 2013 off with a bang, Gigi Rüf has slashed his way to the top of the year’s first Exposure-Meter battle, taking down Bode Merrill and leaving him with sloppy seconds. Mikkel Bang was content to remain on the third rung of the podium, with Austen Sweetin still just one step behind. Dan Brisse stepped up two spots to round out the top five, side-stepping sixth place’s Jake Blauvelt and knocking Eero Ettala back into seventh. Clearly not content with a tenth place finish, Torstein Horgmo traded up to ninth, pushing big mountain ripper Jeremy Jones to the tail-end of the top ten. Though he didn’t merit a top ten overall finish, DCP earns himself Mover of the Month this round, leaping 88 spots to take 43rd, not to mention a 15th place position on the Edit meter. Speaking of editorial egos, Merrill refuses to budge from first, and keeps Rüf chasing with second place. Gigi may not be so easily fought off, however, considering his domination of this month’s ad-space. While Merrill and Rüf take turns atop the podium, Oli Gagnon keeps things steady in the battle for photog glory, once again out-shooting the competition, keeping Andy Wright and E-Stone in their respective second and third place posts. Burton is still finding plenty of boards to make its mark on, reigning over Logo-land with Volcom and Oakley rounding out the top three.  It’s a New Year kids, and the guns are a-blazing. Cheers to all the valiant pros and photographers, and to the brands that keep them ripping.




Merrill maintains Edit-Meter glory


Editorially speaking, Merrill, Rüf, and Bang retain their dream team status, holding down the top three while Jed Anderson peeks over their shoulders from fourth. Austen Sweetin swapped out 18th for eighth, after a few solid park sessions among the pages of TransWorld SNOWboarding. Though he didn’t crack the top ten, big ups to DCP for launching from 89th place all the way into 15th, due no doubt to a sweet 11-page profile in Snowboard Mag. Torah Bright is still representing the ladies in sixth, while Jeremy Jones mimics his overall position and steps back into tenth place.


AD Whores

Rüf steals the spotlight

So far, Gigi Rüf is having another standout season. In addition to taking first on the overall meter, and second on the edit front, Gigi has won the war for ad space. We’re thinking it may have something to do with those mean Dragon ads littering the newsstands. Austen Sweetin has gone ahead and captured second place, no doubt with some help from his already prolific Special Blend appearances, as well as some spots with new sponsor Zeal. Bode Merrill wraps up the top three with a little Zumiez love, and Dan Brisse breezes into sixth thanks to Dye. Jake Welch, Louif Paradis and Zac Marben maintain their presence in the top ten, while Chas Guldemond knocks Andreas Wiig out of the way to nab ninth.



Gagnon continues his reign, leaving Wright to settle for second

Steady as she goes; the top six photographers are still sitting pretty in the new year, with Gagnon maintaining his crown, and Andy Wright, E-Stone, Mike Yoshida, Frode Sandbech and Dean “Blotto” Grey taking second through sixth once again. Stirring the pot a bit, Ashley Barker snapped up seventh from Bob Plumb, leaving him to trudge back into tenth. Ryan “Huggy” Hughes shot his way into eighth, landing just one spot in front of Cole Barash. Tim Peare broke into the top ten after nailing the cover of TransWorld SNOWboarding, though with Bob Plumb also laying claim to the tenth place spot the fight isn’t over yet.



Burton gets on-board for first place, Volcom overtakes Oakley to nab the silver

Gracing the bottom of boards all over town, Burton has once again taken top spot in the land of Logos. Volcom has stepped up its game, snaking second place from Oakley and relocating the big O to third.  Monster, DC and Forum stay strong in their respective fourth, fifth and sixth place positions, while ThirtyTwo takes the win in last month’s eighth place battle with Electric, snagging seventh. Ride truly is ‘having more fun’ than Red Bull, knocking those wings out of the top ten and sitting pretty in a ninth place tie with Salomon.


The first ever snowboard Hookit Athlete Index kicked off on 1/1 where the social tracking engine started spitting out mountains of data. It quickly became apparent who dominated the digital exposure ranks. Shaun White has nearly 3.6M total people in his social network and generated 650,000 fan interactions in the month of January alone – 67% of which occurred on Facebook. Mark McMorris came on strong towards the end of the month nearly edging out Torstein Horgmo with a huge activity spike on Instagram and Twitter following his snowboard slopestyle X Games gold medal. Travis Rice continues to build a strong social following with his progressive projects that keep him engrained in the sport. Gretchen Bleiler was our only female showing the men how’s it done ranking 7th in January and 5th overall with the largest digital following. For a complete list of athletes, visit www.hookit.com/ai.