Instagram came and conquered in 2011, and a good amount of people within skateboarding and action sports picked it up quickly. The power of the app lies in its simplicity. Snap a photo, add a filter (optional), add text (optional), and upload it to the feed. We all know “a picture is worth a thousand words,” and that’s exactly what Instagram is all about. It’s also super easy to feed it into other social media platforms, so it got noticed by everyone really quick.
The app still only works on the iPhone (and iPad & iPod touch) but it grew from one to 15 million users last year. It’s not even close to the size of Facebook (800 million) or Twitter (150 million active users), but it’s growing very rapidly.
The fact that it’s currently only available to iPhone users (you can’t upload photos from a computer either) makes the app even more powerful. And it certainly makes the iPhone owner feel more special. Since last summer, when Instagram really started to gain momentum, a lot of people around me bought an iPhone just because of it. Marketing VPs, pro skateboarders, shop owners, and close friends all wanted to be a part of the Instagram community.
Instagram is supposed to be released for the Android in the near future, but no date has been set for that release at the time of this article.
Here are five simple tips that are crucial to make the most of Instagram, both for business and personal use.